Top 10 signs it’s time you need to rebrand your business website

Digital Marketing

March 8, 2021

Your company’s most important asset is its website. Your website, like any business property, requires regular maintenance. The hustle and bustle of workaday chaos sometimes obscure the red flags. Even if you do notice them, deciding whether to embark on a redesigning project is seldom straightforward. So, how do you realize when it’s time to grab the phone and dial a website designing agency’s number? To assist you, we’ve compiled a list with some of the most telling signs that it’s important to redesign your business. We also glance at why redesigning a website is important for your company’s success with the help of the best website designing company and what you should be doing first if you plan to redesign.

1. 3D design

There used to be a time when 3D effects like beveled buttons, gradient banners, and spectacular text drop shades were commonplace. Over the last few years, the pattern has flipped and “flat” design has emerged as the dominant form. Flat design is indeed a minimalistic approach to design that prioritizes usability. Although there are certainly elegant ways to integrate bevels, shading, and shadows onto your website, the way these elements are used has changed. The glossy or embossed appearance of beveled buttons that have been converted to a “flat” design is no longer present. The bottom of the call-to-action buttons has a subtle beveled look, giving it a smooth and classic appearance. Instead of using a solid color that blends to white to create the main menu that appears three-dimensional, one common look would be to fade one similar color into another, like green to blue for backdrop sections and photographs.

2. No visual hierarchy

When you browse the web, you must be able to tell what else the company wants you to aim at and under what order they would like you to look at something. If there is no visual hierarchy, the components must fight for the viewer’s attention. Please ensure the most significant elements are now on the top left side of the screen and are the largest. The material that is less relevant should be placed near the bottom as well as on the right-hand side.

3. Inconsistent graphics

The more personalized your photography is, the more you will be able to communicate with your target audience. This is why obvious stock photos of people staring straight at the camera are not really a good match for your web. Custom photography is the right alternative if possible, but if that isn’t possible, the images should at the very least reflect and resonate with your customer. Illustrations and icons must be produced in a contemporary style with a consistent look from page to page.

4. Multiple pages with less content

This practice is not only harmful to SEO, as search engines prefer longer pages with high-quality content, but it is also terrible for the user experience. Consolidating pages with similar information will help you improve your rankings and offer users a single place to go to find what they’re looking for. A number of 200 words should be used on each of your pages.

5. A separate mobile or non-responsive website

The user interface on mobile and tablet devices should not be overlooked when designing a B2B website. B2B buyers want the same web and mobile experiences as customers, and they’re increasingly using their phones to get details. Furthermore, it’s imperative that your website is not only mobile-friendly but also sensitive across all platforms. Visitors expect the same experience on mobile as they do on a desktop, and that is why a responsive site is preferred over a phone layout that is entirely different.

6. Change in the focus of the company

Significant changes in your company’s nature can necessitate a redesign. For example, if you’re adding and/or eliminating a lot of goods or services at the same time, or if you’re transitioning from one target demographic to another, you may need a new website to better communicate your new business path.

7. Full-width banners with fixed-sized content

Full-width formats are used on the majority of modern websites. This ensures that now the headers, footers, frames, and backgrounds cover the entire screen from left to right, with no gaps on each side. A fixed-width format, in which all elements fit into a given width and margins walk the length of both sides, is another modern solution. The look is probably outdated whenever a website has full-width headers, headlines, and footers but the majority of the content is floating in the middle.

8. Its basic and you face difficulty in making changes

A new logo, revised colors, and a style guide are normally included with new branding. If you’ve recently been through this phase, it’s only natural that you’d want to refresh the look of your website. It usually takes more than a few minor adjustments to enforce a totally new style, so it’s important to start from scratch. Content management systems for creating websites have vastly improved in the period after your last site design. If you’re having trouble making basic changes to your website, it may be time to switch platforms.

9. Big chunks of content

It would be difficult for some people to digest the details if reading pages of the website are similar to reading a book. The majority of tourists aren’t able to sift through paragraphs of text to identify what they’re looking for. To make scanning easier, the pages should be divided into different parts with transparent headers, stimulating graphics throughout, with as much bulleted copy as possible.

10. Acquisition or very basic website design and content

Merging many businesses is a significant change. Personnel, goods and services, and physical locations all are likely to modify, which would almost certainly necessitate updating the website. Your current website could be the only one you’ve ever had, which means it was probably built in a hurry, on even a tight budget, or both. Now that you’ve established yourself, it might be time to upgrade to a better template or create a custom design to set yourself apart from the competition.

Final thoughts

Since the website is an ever-evolving platform, one should never “set it and forget it” whenever it comes to your website. It should evolve with the company and industry over years and have the highest quality of service. If you recognize one or more of these signals, there’s no better time than now to take the website to the next level. You can also do this easily with the assistance of web designing company Delhi and help your website get a new face.

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