Top 8 Best Email Marketing Software 2021

Digital Marketing

October 11, 2021

As a digital marketing agency in Delhi, we understand the importance of email marketing as a part of digital marketing campaigns. Though you might suffer from finding the best software to conduct the campaign and reach the mass audience at an effective price range. Gear up, today we are sharing the 8 best email marketing software. 

1. MailerLite:

One of the best automation tools in recent years, also underrated. Which is essential for a company with a limited budget. The software is not only limited to email marketing, you get the automation for pop-ups, surveys, and landing pages.

So, you can perform many things with a single software. It has a simple user interface and offers straightforward service at a minimal price range. You can design high-quality mails, with its drag and drop editor, A/B testing. Get ready to enhance email marketing with personalization mails. 

2. HubSpot: 

This software is known for its learning platform, digital marketing, and now it is ace in email marketing too. It is popular for its automation solution across the globe. The automated workflow allows you to set triggers for email subscribers and gain leads. 

You get many presets of email templates, that have separate categories, which can be used according to the situation. You can modify many things on this software in a simple way. You can use their personalized tools for impactful emails. Also, you can analyze the performance of a campaign through this analytical tool. 

3. Moosend:

Moosend is an automation tool that offers everything, which is required for email marketing services. But Moosend stands out from others, due to its eCommerce AI. which is extremely supportive for the sales leads. It supports machine learning. Moosend eCommerce AI filters, the target customers with the products that they love based on similar customer behavior. 

It will help you to track the customers based on their habits and promote at a particular time interval through email marketing. This automation tool is really supportive of the newer online stores. However they lack presets of email templates, which is limited, but it’s okay. 

4. Constant Contact: 

This software, Constant Contact, is best for beginners in the field of email marketing. It’s because of their intuitive user interface, where you can easily create templates through a drag and drop editor, add multimedia, different font styles (texts), etc. simply. Also, this software has more than 100 presets, which are categorized under different events, the templates are responsive (mobile-friendly). Constant Contact offers a 60 days trial, which is an amazing thing, where users can understand the potential of the software and choose accordingly. 

5. Sendinblue:

Sendinblue is the most potential software for growing businesses, who want to grow their subscriber list and leads. Wondering how? Sendinblue is fully automated software, they offer all the tools that are necessary for a non-technical email marketer. Along with that, it will help you to optimize the email marketing campaign. It gives added services such as the creation of landing pages, Facebook ads, retargeted ads, survey forms. 

The free plan of this email marketing software offers 300 emails per day with an unlimited contact list, SMS marketing, template library, and chat. Isn’t it cool for beginners? 

6. Mailchimp: 

It is one of the most famous in the industry of email marketing, you can say hype, and at the same time many love to use it. This software is optimized with UI and doesn’t confuse the user. You can schedule multiple campaigns and easily understand the analytics of the campaigns. It also has a drag and drops editor with a bundle of readymade templates. In the free plan, you can add up to 2000 contacts and 10000 emails per month. Also, you get various plans and unlocking features. 

7. AWeber: 

AWeber is the traditional email marketing software that offers traditional and similar features, likewise other software. You can count it as effective when you have a low subscriber list, say 500 or less. Unlike other software that has unlocking features at different plans, AWeber offers all the features with every plan. However, the software pricing based on the subscribing list. 

It is the most effective software only for the start-up, or company trying to explore email marketing. Later they can jump to other software. 

8. Drip

Drip is found best for eCommerce websites, due to its sophisticated workflow integrated with advanced list segmentation. It triggers the subscribers with personalized emails based on their shopping behavior on your site and follow-up the same, drip offers the 14 days trial plan. However, you can go for Drip if you are new to email marketing with an eCommerce website. Since it triggers the subscriber and may create leads for you. So we suggest it in our list of email marketing software.


If you think email marketing is not your cup of tea, you can hire a digital marketing company in Delhi, to optimize the conversion rates (subscriber list). Other than these, above are the email marketing software trending from the past few years. The list is not based on the ranking and mentioned randomly but precisely with the benefits that you can explore. 

Any business can take up the above software for optimizing email marketing, we hope you found the best software from the list. 


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