What is SEO: How it works? The use of SEO and its types


December 12, 2019

What is SEO?

Search Engine Optimization abbreviated as SEO consists of all the activities intended to improve the visibility and ranking of the website in organic search results.

Everyone does search on Google and the list of results displayed to the users is called “SERPs” or “Search Engine Results Pages”. If you are a site owner and if your website is not visible on the first page of SERPs, then you need to optimize your website to improve its visibility.

SEO is the art of improving the visibility of your website in SERPs through relevant keywords, and you need a webmaster to effectively implement the best practices of SEO.

How SEO works?

How SEO works

When a user searches for a phrase, term, or keywords in search engines like Google, Bing, and Yahoo! And the results provided against the query are a collection of relevant websites. But, the relevancy is not just enough to place your website on the first page of Google, there are many factors and some important of them are the DA, PA, PR, Trust Score etc.

Now you ask how search engines collect and display the results. Let us tell you the entire process:

Every search engines have their own and advanced search crawlers which are used to crawl and get the data to build an index of information. Google uses advanced search crawlers to crawl and index the websites and use those data to display the results with relevancy against the search queries.

Every web crawler collects the content of the website to build an index of the information. This is why every webmaster says that content is the king.

Important factors of SEO

Here we are telling you the important factors of SEO which affect the performance of a website in SERPs. Are you trying to learn more and more about SEO or ranking techniques to improve the SEO performance of your website, there are two important factors Google and every search engine pays attention; the On-page and Off-page SEO. However, there are more than 200 factors Google uses to determine the rank position of a website for a specific relevant search term. Here we are telling you some of the most important factors from them.

Let’s start learning about both of these important factors and we are beginning with the on-page:

Onpage SEO

On-page SEO

On-page SEO is the practice of improving the design, code, functionality, and navigation structure of the website to give users an easy to navigate and flawless user experience. A lot of things come under on-page optimization and here are the some very important of them:

  • Keywords: Keywords are the 1st thing that you should know even before starting the website development. Once you have keywords decided, you can easily use it as headings and content on the website. Keywords are the most important thing and according to your keywords, you need to write the content and make the headings. So, keywords are the first thing that you should keep from the very beginning stage of website development and marketing.
  • Content: Content is always the king for every website and you should use the high quality and unique content on your website. The highly engaging your content is the higher chances that your website is visible on the 1st position on the 1st page of Google search results. Make sure you are using high quality and genuine content on your website and include your best keywords wisely within your content to improve the relevance of keywords within the website.
  • Page Titles: Page titles are very important from the perspective of both the search engines and users. A relevant title makes it easy to understand for both the search engines and visitors what kind of information the webpage carries. Always use relevant and best performing keywords to create an attractive and appealing webpage title.
  • Meta Description: Meta Descriptions are also an important factor and the description text acts as an advertised content to let users understand what information the webpage serves. This is the 3rd most important thing that Google includes in snippet while displaying SERPs against a search term. Make sure to create an interactive description of the use of potential keywords and CTA. This will help your visitors to connect with you easily to avail of your services. Either, we can improve the conversion and CTA by using this best practice.
  • Meta Tags: Meta tags are HTML mark-ups which is important for the websites to make it more functional and to improve the SEO performance as well. There are many Meta tags available and some of them are necessary and from the rest you can choose according to your needs.

    Some of the popular SEO Meta tags are:

    1. Description
    2. Keywords
    3. Robots
    4. Author
    5. Viewport
    6. Language
    7. Site verification and many more.

    From the list, you can choose the ones which are necessary for your website and there are some other tags also available which you can find by Googling.

  • URL Structure: URLs are the address of your pages and always create user-friendly URLs which are easy to understand for the users and search engines both. A well-written URL is appreciated by Google and gets an extra ranking boost in SERPs. So, try to use your primary keyword in your URL rather using numbers and symbols in the URLs. Also, don’t use underscores (_) as a separator in URL, use Hyphen () instead as a separator in URL. A well-written, neat, and clean URL rank well and visible more in search engines against the relevant search terms.
  • Headings: Headings are also a useful part of a website and use the headings gently within your website to describe your website in a proper way. Use your primary and other main keywords in the headings and try to follow the hierarchy of the headings tags. Try not using H1 and H2 tags more than its hierarchical limit or use it only when it is very compulsory. Headings are great to attract the user’s eyes and Google pays attention to heading tags (H1 to H6).
  • Image Optimization: Images are a great way to visualize your products and service to create engagement with your readers or visitors. Make sure to use relevant images with the appropriate sizes and file names. Don’t forget to use an appropriate Alt tag and caption for your image, alt tags are the most important SEO factor of the image optimization. It comes up when due to some reasons the images are unable to load.Use high quality and compressed images with the right dimension to keep it fit in the layout without disturbing the look of the website.
  • Redirections: There are many types of redirection codes available and you can use them efficiently to increase the SEO score of your website. You need to figure where to use the 301, 302, 404 codes and a lot more.So, make sure that you are using correct redirection code on the correct area, function, or link in the website to optimize your website wisely.
  • Site speed: Website speed is also an important factor which can affect the SEO performance if not wisely optimized. It’s very natural that nobody wants to visit any website which takes more time to load. Everyone prefers to visit the websites loading quickly. So, make sure to optimize the load time of your website and try to keep it less than 3 seconds.

Off Page SEO

Off-Page SEO

Off-page SEO consists of all the activities of link building to build high-quality backlinks from various websites. There are a lot of activities needs to perform to get the backlinks from the high authority website to pass the link juice towards our website. Here are the activities you can consider in your worklist to generate high quality and authority backlinks pointing towards your website.

• Directory submission
• Social bookmarking
• Business listings
• Blog commenting
• Forum marketing
• Image submission
• Article submission
• Blog submission
• Guest blogging
• Press release
• Doc and PPT submission
• Video submission
• Link building
• Web 2.0 submissions

SEO Techniques

SEO TechniquesSEO contains 3 techniques and here’s all you need to know about them:

White Hat: White Hat SEO do all the SEO activities to improve the website rankings in the SERPs but they don’t violate the search engines guidelines to get rankings. This is the best SEO technique but it takes time and gives the long last benefits.

Black Hat: Black hat SEO uses the activities to get the instant rankings on organic searches but they violate the quality guidelines of search engines to gain the rankings instantly. Black hat SEO activities are cloaking doorway pages, hidden content, and a lot more.

Grey Hat: Grey Hat SEO is not a white hat or not black hat, but they utilize both of the techniques to gain the rankings. This is a mixed kind of approach, however, this is neither the completely white hat nor black hat, but there are chances that your website might get hurt after an update.

So, we will recommend following the white SEO techniques to optimize the performance and rankings of your website for a long time performance.

Why you need SEO services?

SEO is one of the most prominent ways and has great potential to drive millions of traffic and quality leads to your website. You must utilize the SEO activities to increase the visibility of your website and improve your prominence among your customers.

Search engines are getting smarter and businesses are utilizing the power of the web at the fullest, so why you are waiting? Just step out and start optimizing your website to capture the attention of your customers and sell them your products or services instantly.

Our Website Designing Company in Delhi is ready to help you with any of your needs in SEO, SMO, PPC, Ecommerce Website Design & Development, etc. Feel free to give us a call or sending an email at contact@www.artattackk.com


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