By the end of this write-up, I\u2019m sure you will share the very same ideology.<\/p>\n
So now before I start what Tumblr and all is, you must be wondering about the same thing I did a few hours ago, and it was something like this:<\/p>\n
\u201cThere are a numerous number of platforms available already for social media marketing such as Facebook, Twitter, etc. which are famous and I\u2019m familiar with them as well, so why should I be wasting my time reading about Tumblr instead of pitching some fresh promotional posts on Facebook\u201d?<\/strong><\/em><\/p>\n So first thing first, let me try to unload this simple fact about Tumblr in your strenuous mind, and that is, To backup my claim with facts and figures, let\u2019s ask Wikipedia<\/a> and see what it says.<\/p>\n Dear Wikipedia, is Tumblr really popular?<\/p>\n Yes, my child. I don\u2019t believe you coz I haven\u2019t heard about it much, can you take me under the true light of wisdom?<\/p>\n Of Course my innocent child! According to my affirmative \u201csources\u201d I have got to know that as of April 1, 2017, Tumblr hosts over 341.8 million blogs. As of January 2016, the website had 555 million monthly visitors, and it\u2019s, currently ranked among top 15 websites in the birth-country of AIDS. Well, Facebook and twitter have a number of users, so my question still remains the same.<\/p>\n Why Tumblr?<\/strong> Again my stubborn child, my sources at Forbes says that 120,000 new Tumblr blogs are created every day, totaling 86 million that drive 18 billion page views per month. So unless you want to miss out on this awful lot of teenagers just waiting to see what masterpiece are you gifting to this world and what are its implication to the future, you wouldn\u2019t ask me that again. Okay, I get it! You have me all ears now, please go on and tell me what is this mysterious and mighty god that is living among us and how can we ask for its blessings? In short<\/p>\n What is Tumblr?<\/strong> With pleasure my beautiful child, so here\u2019s the secret key to this magical universe i.e. Tumblr!<\/p>\n My sources at Tumblr have explained it as a site that \u201clets you effortlessly share anything. Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme\u2019s HTML.\u201d Ok, now I know that Tumblr is an awesome tool to post anything but have anybody been benefited by using its services?<\/p>\n Well, you bet it did, in the year 2012 Tumblr featured its first ever advertising campaign for the Shoe tycoon of that time and of now as well i.e. Adidas. The campaign turned out to be successful because according to a study, on the scale of average visitors\u2019 spending time, Tumblr comes second just after Facebook.<\/em><\/p>\n Thank you Wikipedia, let me carry on from here!<\/p>\n Tumblr has several other advantages over many other social media giants e.g. it doesn\u2019t come with a gibberish 140 word limit unlike Twitter where if you have to speak your hearts out, you\u2019ll have to put annoying (1\/3) or (1\/7), something like that!<\/p>\n Tumblr doesn\u2019t believe in that, it was founded by David Karp<\/a> in Feb 2007 with the picture of creating a blogging platform<\/strong> in the market, which other big names in that niche are failing to provide.<\/p>\n Later on, it was started being used as a social media platform <\/strong>as well, with almost 50% of the users aging 25 or below.<\/p>\n Right now it is working exceptionally well to provide services in both domains, be it personal or professional purposes because it has a private blogging feature as well.<\/p>\n How cool is that, having private blogging<\/strong> features so that nobody would be able to read your blog\/content when all you wanted to do is to get rich and famous?<\/p>\n Isn\u2019t it the reason why you chose to became a blogger<\/strong> at the first place?<\/p>\n So moving on with the Tumblr advantages<\/strong>, one thing I want to tell you is that it doesn\u2019t limit your creativity to a 15 seconds video unlike Instagram where you get to post only one photo or video at a time, well I know Instagram has added this feature in their latest update.<\/p>\n But hey, who did it first?<\/p>\n Tumblr marketing<\/strong> is an edge over other technologies since it has close to none implications to fulfill. Nothing. Zero. Nada!<\/p>\n Tumblr blogs <\/strong>are index searched by all the search engines so that almost every content get listed and anybody can view it without having the need to open an account on Tumblr first, how convenient is that?<\/p>\n Above all Tumblr is free, although it has its policy of paid advertising but your purposes would be fulfilled eventually without having to pay a dime for it.<\/p>\n Tumblr has a clear agenda, “Keep your money in your pockets, my \u201creal\u201d money is actually you.<\/em>\u201d<\/p>\n Hold on, if it has so many advantages why not every major company is running its business on Tumblr?<\/strong><\/em><\/p>\n Well in the article about marketing your business on Tumblr<\/a>, Jason Keath<\/strong> wrote that, “Not every brand works on Tumblr<\/strong><\/em>\u201d!<\/p>\n He backed his argument with the facts and analysis of various successful as well as struggling Tumblr promotions and came to the conclusion that, there are only 3 types of business that should be branded on Tumblr and according to him the respected Niches are:<\/p>\n Well I intend to differ with him, though you don\u2019t have the resources and money to swamp around like all those giants do for petty publicity, your content is the deciding factor here.<\/p>\n According to Tumblr\u2019s policy, it gives priority to sharing other people\u2019s contents first while giving equal freedom to share your stand-alone blog at the same time.<\/p>\n Now that you have become familiar with Tumblr and why it is a must for your company, let\u2019s shift our focus towards money and discuss some creative facts and ways to use Tumblr effectively.<\/p>\n Guidelines to construct an efficient, professional blog on Tumblr 1.) First Impression We all know how important is to have a first impression and the longevity it has on people\u2019s mind, no matter how hard you try to turn it in your way later!<\/p>\n Well, Tumblr took that a bit too seriously. On Tumblr, to delete your first post it involves a mammoth process of navigating to mass post editor and once you get there another bumpy ride of linking and copying some JavaScript code in the URL bar.<\/p>\n So remember, do a heinous crime, you can bribe the authorities to set you free later but post something unintelligible on Tumblr as your first or even name your blog to something mediocre, you\u2019ll regret it the rest of your life.<\/p>\n Amy Gahran<\/strong> has perfectly explained the need of using a good enough Tumblr starting kit<\/a> in her article A Quick Guide to Using Tumblr for Business<\/a>.<\/p>\n 2.) Are You Ready to Socialize? Well, that\u2019s the most important question you need to ask yourself because most people are pseudo-social in this world and are using it as a camouflage to hide their introvert nature.<\/p>\n You need to know whether you are comfortable with sharing and following other people\u2019s line of work or you are pseudo-social as well!<\/p>\n Well in any case, on Tumblr you\u2019ll have to interact with other people and share their work as well, and even if one of them do the same with you as well, you are reaching a larger number of \u201cforeign\u201d audience already.<\/p>\n That\u2019s the benefit of Tumblr\u2019s policy of sharing other people\u2019s content first on your blog just because if somebody is to share your blog as well, then that post will include a mention of the source from where it got originated.<\/p>\n Lessons learned; do a good deed of sharing other people\u2019s content, you\u2019re very likely to be re-blogged in their posts as well. Believe me, the \u201ccredits\u201d and \u201cshared via\u201d are your initial signs to success.<\/p>\n In the article about how to promote your business on Tumble, a website named PowerUp Social<\/a> have said it better than anybody else would have done.<\/p>\n 3.) Use Tons of Pictures Not like tons literally, you got it right?<\/p>\n \u201cPictures can say a thousand words which you\u2019re too bored to type.\u201d In Tumblr, pictures play a crucial part in driving traffic towards the respective blogs and higher the traffic, better the conversion rate.<\/p>\n So make sure to use images that tell your purpose efficiently and bang-on without having to waste time on the stupid content curation strategies and writer as well.<\/p>\n 4.) Tags should be a priority The tagging system of any social media platform provides an easy way to find posts related to your quest of knowledge.<\/p>\n You can have good and tiptop content and big bucks too but how are you going to do without anybody ever finding it.<\/p>\n Tags are a plausible and convenient system to find a way around this deadlock situation.<\/p>\n E.g. If you want to look for some ancient sculptures and artifacts, somebody who must have tagged \u201csculpture\u201d or \u201cartifact\u201d will show you the path to your destiny.<\/p>\n 5.) Content is King. Keep telling yourself that again and again until you grasp the full knowledge of what I\u2019m trying to imply.<\/p>\n I cannot stress enough on how important is it to have a high-quality lead generating content; one can directly relate this with a favorite example of a body and its functional aspects where content being the functionality.<\/p>\n A good quality content must be original, curated and would always end up with the engaged audience through the core.<\/p>\n An article on SocialMediaExaminer<\/a> has clearly stated this as a fact and how it can help you with your promotional purposes on Tumblr.<\/p>\n 6.) Keep Up? Once you get into this, there is no turning back.<\/p>\n It\u2019s your unlimited supply of the world news and innovative ideas.<\/p>\n Make sure to post something of your own regularly to quench your readers\u2019 thirst for knowledge.<\/p>\n 7.) Tale of Success \u201cWe all have our success stories ready, demanding to be told.\u201d There are literally a numerous number of examples which can pretty much says the same.<\/p>\n To name a few, in a blog about the successful businesses on Tumblr and how to become one, SocialMediaExaminer<\/a> did it again.<\/p>\n Whenever you go low on motivation, this will help you get back on your feet and feel the awesomeness going around, I would think of it as, \u201ca chance to grow, an opportunity to learn something better.\u201d<\/em><\/p>\n
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