{"id":675,"date":"2020-01-06T07:04:06","date_gmt":"2020-01-06T07:04:06","guid":{"rendered":"https:\/\/artattackk.com\/blogs\/?post_type=digitalmarketing&#038;p=675"},"modified":"2024-09-19T13:11:29","modified_gmt":"2024-09-19T13:11:29","slug":"digital-marketing-2024","status":"publish","type":"digitalmarketing","link":"https:\/\/artattackk.com\/blogs\/digital-marketing\/digital-marketing-2024\/","title":{"rendered":"Face of Digital Marketing in 2024: 5 Key Predictions"},"content":{"rendered":"<p>The scope of digital marketing is widening in 2024, and the change may be costly for some of you. While competition is going to increase without any doubt, it is also going to be more expensive.<\/p>\n<p><em>Did you know?<\/em> Currently there are approximately <strong>1,805,260,010<\/strong> websites on the web. This clearly means there is at least one website for every four people in the world. That\u2019s a number!<\/p>\n<p>Let\u2019s read below to know how digital marketing is going to change this year. Here are the five <a href=\"https:\/\/artattackk.com\/blogs\/digital-marketing\/top-digital-marketing-trends-to-watch-out-for-in-2020\/\" target=\"_blank\" rel=\"noopener\">digital marketing trends to watch<\/a> out for in 2024.<\/p>\n<h2><span style=\"color: #339966;\"><strong>How Digital Marketing is going to change in 2024?<\/strong><\/span><\/h2>\n<p>The basics of digital marketing like developing clear messages to attract the target customers still remains intact. However, the mode or channel is certainly going to expand. If you want to stay in the business and gain more customers you need to embrace the digital change.<\/p>\n<p>So, let\u2019s take this 2024<a href=\"https:\/\/artattackk.com\/blogs\/digital-marketing\/top-digital-marketing-trends-to-watch-out-for-in-2020\/\" target=\"_blank\" rel=\"noopener\"><strong> digital marketing trends of 2024<\/strong><\/a> into consideration to take the marketing of your business to the next level.<\/p>\n<ul>\n<li><strong>SEO is going to change big time &#8211;<\/strong> SEO is one of the <a href=\"https:\/\/www.artattackk.com\/digital-marketing-agency-delhi\/\" target=\"_blank\" rel=\"noopener\">most popular digital marketing services<\/a>. However, SEO is moving to voice search. According to <a href=\"https:\/\/www.wordstream.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"color: #3366ff;\">Wordstream.com<\/span><\/a>, in 2018, 2 out of each of the 5 people used voice search once per day. Another report of <a href=\"https:\/\/www.comscore.com\/\" target=\"_blank\" rel=\"nofollow noopener\">ComScore<\/a> suggests that by 2024, 50% of all searches will be done through voice search. This clearly means more and more people will be searching through popular devices like <a href=\"https:\/\/www.alexa.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Alexa<\/strong><\/a> or <a href=\"https:\/\/www.google.com\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Google Home<\/strong><\/a>. So, you see the potential. We know you will hate it &#8211; but the conversions from voice search will be naturally lower because people won\u2019t be landing on your website. But instead of making voice search a villian uses innovative techniques to make the most of this voice search technology. In fact, not many people are using this technology so you can adopt it early to stay ahead in the competition and acquire that traffic before the entire market shifts into voice completely.<\/li>\n<li><strong>Go with an omnichannel approach &#8211;<\/strong> Do you remember how <span style=\"color: #0000ff;\"><strong>Facebook<\/strong> <\/span>became this famous? What\u2019s the reason behind its growth? When you signed up, Facebook would send an email invite to your contacts to use Facebook. That single email channel helped the social media giant, Facebook grow to become a multi-hundred-billion-dollar business that we know today. But today this method is no longer relevant. Today, if you get an email invite to join a <a href=\"https:\/\/www.artattackk.com\/social-media-advertising-company-in-delhi-ncr\/\" target=\"_blank\" rel=\"noopener\">social media<\/a> platform, you\u2019ll most likely ignore it. So, now is the time when you can\u2019t reply to just one marketing channel. You need to make use of multiple popular marketing platforms at a time to gain an edge over the competition. From content to <a href=\"https:\/\/www.artattackk.com\/social-media-marketing-delhi-ncr\/\" target=\"_blank\" rel=\"noopener\">paid marketing<\/a>, social media to search engine to email marketing &#8211; you have to leverage all channels available. This is also a smart choice because if something happens to one channel like an algorithm change at least your business won\u2019t be affected largely because you are diversified.<img decoding=\"async\" class=\"alignnone size-full wp-image-2094\" src=\"https:\/\/www.artattackk.com\/wp-content\/uploads\/2019\/04\/Experiment-with-new-search-engine.webp\" alt=\"Experiment with new search engine\" \/><\/li>\n<li><strong>Experiment with new search engines and content types &#8211;<\/strong> Let\u2019s admit this that text-based content is no longer in fashion &#8211; it is exhausted. It takes years and years to rank on <strong>Google<\/strong> &#8211; and sometimes we don\u2019t have the patience or money to get there. So, what to do? Try experimenting with new search engines and content types. Video content is in vogue.YouTube is far more competitive these days. People spend their maximum time now watching videos rather than reading long text-based content. So, focus your efforts on the less saturated forms of content like videos and audio. Optimize for fewer commons search engines like <a href=\"https:\/\/www.youtube.com\/\" rel=\"nofollow\"><strong>YouTube<\/strong><\/a> and <a href=\"https:\/\/www.apple.com\/in\/itunes\" target=\"_blank\" rel=\"nofollow noopener\"><strong>iTunes<\/strong><\/a>. These channels are relatively less expensive, so if you have less marketing budget you can still go with these channels.<img decoding=\"async\" class=\"alignnone size-full wp-image-2095\" src=\"https:\/\/www.artattackk.com\/wp-content\/uploads\/2019\/04\/Chat-Bot.webp\" alt=\"Chat Bot\" \/><\/li>\n<li><strong>Chatbots &#8211;<\/strong> Chatbots will continue to be the game-changer in 2024. Currently, 1.4 billion people are now interacting with chatbots. According to a study by Oracle, 80 percent of businesses are planning to use chatbots by 2024. This AI-based technology uses instant messaging to chat in real-time, day or night with customers, users or site visitors. While online chat representatives are being hired by many businesses, the high error rates and long wait time makes it a difficult and expensive choice. On the other hand, chatbots are inexpensive and they can answer visitor\u2019s questions instantly. With the constant improvement in AI technology, chatbots are expected to improve further.<\/li>\n<li><strong>More complex algorithm updates &#8211;<\/strong> In 2024 expect more complexity. In 2015 when Google released the Panda update, businesses hated it like anything. But would you call an update bad if it is trying to get rid of spammy sites with low-quality content?Again in September 2016, when <a href=\"https:\/\/www.searchenginejournal.com\/will-google-penguin-4-0-update-affect-site\/179769\/\" target=\"_blank\" rel=\"nofollow noopener\">Google released Penguin 4.0 update<\/a>, it\u2019s intention was to penalize those spammy links, not your entire site. But the latest algorithm updates aren\u2019t going to be this simple. Google no longer looks for standard metrics to rank a site &#8211; quality content and backlinks. By 2024 they will take into consideration other metrics also:-Is the user spending more time on your site than other ranked sites on Google?<br \/>\n-Is your website bounce rate high and is increasing continuously?<br \/>\n-Is your website\u2019s click-through-rate higher?<br \/>\n-Is your website providing solutions?If you want to rank higher on Google, you need to understand your users. The search engine giant ranks only those sites that users love the most.When users search for a query, they aren\u2019t just performing a search query; they are looking for a solution to their problem. Once you understand this psyche, you\u2019ll be able to create a better product, the best experience and deliver great service that users expect.<\/li>\n<\/ul>\n<p><strong>The Bottom Line<\/strong><\/p>\n<p>Technology is evolving and so are the marketing trends. The digital marketing tactics that worked in 2018 won\u2019t necessarily work in 2024. <a href=\"https:\/\/artattackk.com\/blogs\/website\/how-artificial-intelligence-is-changing-web-design-and-web-development\/\" target=\"_blank\" rel=\"noopener\">Artificial Intelligence and machine learning<\/a> has arrived at our doorsteps.<\/p>\n<p><em>Don\u2019t panic, though!<\/em><\/p>\n<p>Start working on the above points and this transition will become more smooth and easy.<\/p>\n<p><em>All the best!<\/em><\/p>\n<p>So what according to you is going to change in 2024? Share your views in the comment box below.<\/p>\n<p>To explore our bouquet of digital marketing services, write to us on contact{@}www.artattackk.com.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":677,"template":"","class_list":["post-675","digitalmarketing","type-digitalmarketing","status-publish","has-post-thumbnail","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Face of Digital Marketing in 2024: 5 Key Predictions<\/title>\n<meta name=\"description\" content=\"Explore the face of digital marketing in 2024 with 5 key predictions. 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