{"id":721,"date":"2017-09-19T10:54:16","date_gmt":"2017-09-19T10:54:16","guid":{"rendered":"https:\/\/artattackk.com\/blogs\/?post_type=digitalmarketing&#038;p=721"},"modified":"2024-07-02T11:34:37","modified_gmt":"2024-07-02T11:34:37","slug":"how-digital-marketing-agencies-have-ruined-the-content-forever","status":"publish","type":"digitalmarketing","link":"https:\/\/artattackk.com\/blogs\/digital-marketing\/how-digital-marketing-agencies-have-ruined-the-content-forever\/","title":{"rendered":"How Digital Marketing Agencies have Ruined the Content Forever"},"content":{"rendered":"<p>*We did it!*<\/p>\n<p>A common term among <strong>marketing companies<\/strong> (or <strong>marketing agencies<\/strong> as it sounds cooler)<br \/>\nafter achieving a particularly significant feat.<\/p>\n<p style=\"background-color: #80ff80;\">(Worrying about my hypothetical command over grammar? Well cool shouldn\u2019t be a<br \/>\nword after all! It\u2019s ill definition is what makes me feel absolutely loathful towards it.)<\/p>\n<p>They do it; celebrate it every fucking time without giving a second\u2019s thought to looking back.<\/p>\n<p style=\"background-color: #80ff80;\">But, today we\u2019ll point out our fretful fingers towards where it\u2019s long overdue.<br \/>\nGive the above line one more try!<\/p>\n<p>*We did it!*<\/p>\n<p>Get it?<\/p>\n<p style=\"background-color: #80ff80;\">According to <a href=\"http:\/\/www.stateofdigital.com\/marketers-ruined-social-media\/\" target=\"_blank\" rel=\"noopener\">StateOfDigital<\/a>, we\u2019re the ones responsible for this! We\u2019re the trend driven frenzies who like to<br \/>\nconvert every Goddamn opportunity that we see or hear without giving a thought to it\u2019s consequences.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1376 size-full\" title=\"Social Media\" src=\"https:\/\/www.artattackk.com\/wp-content\/uploads\/2017\/09\/dainasor-7.webp\" alt=\"Social Media\" width=\"978\" height=\"727\" \/><\/p>\n<p>Now, it\u2019s out in the open to discuss and we can no longer avert our attention from stating the obvious!<\/p>\n<p>What do you see everywhere these days?<\/p>\n<p>Ads! Promotional content to put it more sophisticatedly!<\/p>\n<p>(Leave <strong>Whatsapp<\/strong> which doesn\u2019t support Ads, yet!)<\/p>\n<p style=\"background-color: #80ff80;\">5 years back we used to put what we are doing on <strong>Twitter<\/strong>, with<br \/>\nwhom on <strong>Facebook<\/strong> and the elite ones used <strong>Instagram<\/strong> for uploading pictures!<\/p>\n<p>Today, let\u2019s introspect ourselves and Look at what we\u2019ve achieved till date!<\/p>\n<p><em>(Khudke Pairon pe khud hi Kulhadi mar rhe h na? Mana Kulhadi khareedne k Paise aa Gye hain!)<\/em><\/p>\n<h3>Branding<\/h3>\n<p>I was the one who wrote about <a href=\"https:\/\/artattackk.com\/blogs\/branding\/branding-naam-me-kya-rakha-hai\/\" target=\"_blank\" rel=\"noopener\">branding<\/a> at first place and discussed the ways in which you can exploit different platforms to make<br \/>\na brand out of your business!<\/p>\n<p>Ok, you\u2019ll get a brand, he\u2019ll get a brand, she\u2019ll get a brand, now what?<\/p>\n<p>Just go to <strong>Facebook<\/strong> or <strong>Google<\/strong>, run some ads, ask people to subscribe and make money!<br \/>\nOr if you\u2019ve become a big brand then you wouldn\u2019t even need that!<\/p>\n<p>People will want to have stories of your offerings continuously in their feed.<\/p>\n<p style=\"background-color: #80ff80;\">Now, you\u2019ll put up a <strong>billboard<\/strong> saying something like this.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1374 size-full\" title=\"Branding\" src=\"https:\/\/www.artattackk.com\/wp-content\/uploads\/2017\/09\/dainasor-5.webp\" alt=\"Branding\" width=\"978\" height=\"566\" \/><\/p>\n<p>It\u2019s all good trust me!<\/p>\n<p style=\"background-color: #80ff80;\">But, remember that 10 years down the line, you might have more success stories<br \/>\nthan stories!<\/p>\n<p>Ask from yourself, are you ready for the kind of change?<\/p>\n<h3>Digital Marketing<\/h3>\n<p><a href=\"https:\/\/artattackk.com\/blogs\/digital-marketing\/5-marketing-campaigns-that-killed-it\/\" target=\"_blank\" rel=\"noopener\">Marketing<br \/>\nCampaigns that Killed it!<\/a><\/p>\n<p>Ha ha ha!<\/p>\n<p>Remember this one?<\/p>\n<p>Well, now you know how this industry works!<\/p>\n<p>We are the ones who promoted stories instead of speaking our hearts out!<\/p>\n<p>It\u2019s because of us that nothing looks genuine anymore. And not just us, <strong>print media<\/strong> also has a fair<br \/>\nshare in our so called success!<\/p>\n<ul>\n<li>Somebody cries on <strong>Television<\/strong>, it all is because the dedication of their <strong>PR team<\/strong>!<\/li>\n<li>Somebody dies, we don\u2019t miss the chance to make money out of it!<\/li>\n<li>Somebody laughs, we commercialize that too!<\/li>\n<\/ul>\n<p>If you happen to ever come across the term <em>\u201cYahan Sab Kuch Bikta Hai\u201d<\/em>, you\u2019ll know the feel!<\/p>\n<h3>Content Marketing<\/h3>\n<p>Write a 500 words article in an hour? Well, now starts the real job!<\/p>\n<p>Promoting it! (Otherwise how will people get to that, no?)<\/p>\n<p><strong>Facebook ads, Google adwords, Instagram stories<\/strong>, just tell me one platform that we have spared for the<br \/>\npeople to speak their minds and emotions.<\/p>\n<p style=\"background-color: #80ff80;\">When that stops working as people are getting more and more smart thus making it<br \/>\ndifficult for us to trap them, we move to becoming <em>\u201crelevant\u201d<\/em>!<\/p>\n<p>It\u2019s simple, just know what people are talking about, try to be funny, smart and stupid, hijack the conversations with<br \/>\nyour overbearing sassy replies (and sometimes you get to be featured in the <a href=\"https:\/\/artattackk.com\/blogs\/digital-marketing\/10-risky-replies-by-companies-that-turned-out-to-be-savage-af\/\" target=\"_blank\" rel=\"noopener\">savage replies<\/a> category)<\/p>\n<p>People like <a href=\"https:\/\/neilpatel.com\/\" target=\"_blank\" rel=\"noopener\">Neil Patel<\/a> even use such taglines for<br \/>\nhis newsletter:<\/p>\n<ul>\n<li>Yes Neil! Teach me how to be successful!<\/li>\n<li>No, I don\u2019t want more money!<\/li>\n<\/ul>\n<p style=\"background-color: #80ff80;\">It all seems like a big marketing goof up to me, but people love such shit and it<br \/>\ndrives them to click on what the guy wants!<\/p>\n<p>So, who am I to say anything until they realize the power of words and how they can make or break you!<\/p>\n<h3>Growing Footprints on Social Media<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1372 size-full\" title=\"Growing Footprints on Social Media\" src=\"https:\/\/www.artattackk.com\/wp-content\/uploads\/2017\/09\/dainasor-3.webp\" alt=\"Growing Footprints on Social Media\" width=\"978\" height=\"966\" \/><\/p>\n<p><em>Social media to make people antisocial!<\/em><\/p>\n<p>Well, the <a href=\"https:\/\/artattackk.com\/blogs\/social-media\/war-on-social-media-the-quieter-way-of-unlearning\/\" target=\"_blank\" rel=\"noopener\">war on social media<\/a> was not much help until I stop with my hypocritical ways of encouraging<br \/>\n<strong>brands on social media<\/strong> and running some stupid campaigns every now and then for them.<\/p>\n<p style=\"background-color: #80ff80;\">The beloved social media which was used to be a medium to escape from the bounds<br \/>\nof real interactions is now under the jeopardy of getting shot dead or worse!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1373 size-full\" title=\"war on social media\" src=\"https:\/\/www.artattackk.com\/wp-content\/uploads\/2017\/09\/dainasor-4.webp\" alt=\"war on social media\" width=\"978\" height=\"566\" \/><\/p>\n<p>But, it\u2019s all right now as people have gotten used to it! Besides, they don\u2019t have anywhere to file their complaint!<\/p>\n<p style=\"background-color: #80ff80;\">People are helpless, and don\u2019t we absolutely love to laugh at their helplessness?<br \/>\nAnd people, they cry follies like we\u2019ve robbed them or something!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1404 size-full\" title=\"cry follies\" src=\"https:\/\/www.artattackk.com\/wp-content\/uploads\/2017\/09\/dainasor-21.webp\" alt=\"cry follies\" width=\"978\" height=\"568\" \/><\/p>\n<p>When the truth is something else!<\/p>\n<p>My final point is just what defines everything from what we do and why we do it!<\/p>\n<h3>How Brands should Interact with People?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1375 size-full\" title=\"Brands Interact with People\" src=\"https:\/\/www.artattackk.com\/wp-content\/uploads\/2017\/09\/dainasor-6.webp\" alt=\"Brands Interact with People\" width=\"978\" height=\"666\" \/><\/p>\n<p>According to the people, we should never budge them and wait for them to reach out to us.<\/p>\n<p>And until then, how do you propose we run this <strong>business<\/strong>?<\/p>\n<p>Why are we here? Ask yourself!<\/p>\n<p style=\"background-color: #80ff80;\">You Goddamn wanted us to be here! You\u2019re the real reason for our creation not some<br \/>\ncreative entrepreneur knocking doors after doors to dump down his ideas somewhere in the Universe.<\/p>\n<p>So, unless you have a better reason for us to not be here or have a better suggestion for the same, we\u2019ll continue to<br \/>\nhammer you this way!<br \/>\nAnd remember, you asked for it!<\/p>\n<p>&nbsp;<\/p>\n<h3>The Conclusion<\/h3>\n<p>Just like too many news agencies demolishes the authority of the news, the digital marketing agencies work in the<br \/>\nsimilar fashion.<\/p>\n<p>Let\u2019s bring back the days when content used to be our priority instead of a better <a href=\"https:\/\/www.artattackk.com\/social-media-marketing-delhi-ncr\/\">social media marketing agency<\/a>.<\/p>\n<p style=\"background-color: #80ff80;\">Make Content King Again!<\/p>\n","protected":false},"featured_media":722,"template":"","class_list":["post-721","digitalmarketing","type-digitalmarketing","status-publish","has-post-thumbnail","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Digital Marketing Agencies have Ruined the Content Forever<\/title>\n<meta name=\"description\" content=\"Discover the impact of digital marketing agencies on content quality. 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