{"id":729,"date":"2017-08-11T11:09:11","date_gmt":"2017-08-11T11:09:11","guid":{"rendered":"https:\/\/artattackk.com\/blogs\/?post_type=digitalmarketing&#038;p=729"},"modified":"2024-07-02T11:40:41","modified_gmt":"2024-07-02T11:40:41","slug":"how-to-get-featured-in-the-googles-featured-snippets-section","status":"publish","type":"digitalmarketing","link":"https:\/\/artattackk.com\/blogs\/digital-marketing\/how-to-get-featured-in-the-googles-featured-snippets-section\/","title":{"rendered":"How to Get Featured in the Google\u2019s Featured Snippets Section"},"content":{"rendered":"<p>There is ground zero in every stream where all the actions happen!<\/p>\n<p>Think you\u2019re missing out on it till now?<\/p>\n<p>Yeah, other than no 1 position <strong>Google<\/strong> has started recognizing the power of zero given by the famous<br \/>\nIndian astrologer <a href=\"https:\/\/en.wikipedia.org\/wiki\/Aryabhata\" target=\"_blank\" rel=\"noopener\">Aryabhatta<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1229 size-full\" title=\"the famous Indian astrologer Aryabhatta\" src=\"https:\/\/www.artattackk.com\/wp-content\/uploads\/2017\/08\/aryabhatt.webp\" alt=\"the famous Indian astrologer Aryabhatta\" width=\"978\" height=\"844\" \/><\/p>\n<p>Not following up here?<\/p>\n<p>There is a section being introduced by Google which has quickly become the apple of many eyes. Like, literally! As it<br \/>\nappears first whenever you click search on Google.<\/p>\n<p style=\"background-color: #80ff80;\">(Wait, as it is ranked on zeroth position do we call this result first or above<br \/>\nfirst?)<\/p>\n<p>We\u2019ll talk about that later but now, let\u2019s talk about how to get featured there and even before that how it can help you<br \/>\nto get more no. of clicks and even before that <strong>what are featured snippets?<\/strong><\/p>\n<h3>Google\u2019s Featured Snippets<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1235 size-full\" title=\"Google\u2019s Featured Snippets\" src=\"https:\/\/www.artattackk.com\/wp-content\/uploads\/2017\/08\/snippet.webp\" alt=\"Google\u2019s Featured Snippets\" width=\"978\" height=\"497\" \/><\/p>\n<p>These are the naughty little answers that don\u2019t understand the bounds of SERP rankings; they come in all shapes, sizes<br \/>\nand forms.<\/p>\n<p>E.g. a <strong>featured snippet<\/strong> result may comprise of<\/p>\n<ul>\n<li>Text<\/li>\n<li>Lists<\/li>\n<li>Images<\/li>\n<li>Tables<\/li>\n<li>Charts<\/li>\n<li>Knowledge Graph etc<\/li>\n<\/ul>\n<p>These come handy with relevance, so you might be featured in that column even when your site is not ranked in the top 10<br \/>\nsearch results.<\/p>\n<p>There is not a direct method to make your content appear in this category; however, you can opt out of it if you want<br \/>\nusing the following code on that specific page<\/p>\n<p>&nbsp;<\/p>\n<p>No money can buy you a place in that section; however, you can come above that by using <strong>sponsored ads<\/strong>.<\/p>\n<p>(Also read <a href=\"https:\/\/artattackk.com\/blogs\/digital-marketing\/6-common-adwords-mistakes-that-run-high-on-the-stupidity-quotient\/\" target=\"_blank\" rel=\"noopener\">top mistakes to avoid with Google AdWords<\/a>)<\/p>\n<p>But that is more organic, and unless you have that kind of money, you\u2019ll have to do with that only.<\/p>\n<p>Now, let\u2019s talk about what benefits it adds to a website.<\/p>\n<h3>Benefits of Featured Snippets<\/h3>\n<ul>\n<li>Your website gets more <strong>views<\/strong> and <strong>CTR<\/strong>.<\/li>\n<li>Your <strong>trust and the credibility increases<\/strong> almost <strong>exponentially<\/strong>, not yours really!<br \/>\n(How a link can do that? Unless you have some links with the higher authorities)<\/li>\n<li>You get <strong>visibility in search results<\/strong> more than you deserve! (the whole website I mean)<\/li>\n<\/ul>\n<p>There is a benefit for readers as well, but I\u2019m not sure whether you\u2019ll like it or not!<\/p>\n<p style=\"background-color: #80ff80;\">This almost gives them the answer to their question, like almost! They might click<br \/>\non it or might not if they are satisfied with what they\u2019ve read. So, even being ranked on zeroth position may lead to<br \/>\notherwise.<\/p>\n<p>That\u2019s hardly the case with the amount of text shown in that section so let\u2019s ignore that and consider the benefits<br \/>\nonly, otherwise, why would you read the remaining blog?<\/p>\n<h3>How can I secure a place in the featured snippet section?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1234 size-full\" title=\"the featured snippet\" src=\"https:\/\/www.artattackk.com\/wp-content\/uploads\/2017\/08\/skulls.webp\" alt=\"the featured snippet\" width=\"978\" height=\"602\" \/><\/p>\n<p>Above are the deciding factors to getting featured in this section, let\u2019s discuss them; I\u2019ll only provide you with the<br \/>\nknowledge, implementation part is up to you.<\/p>\n<p>Don\u2019t be shy! We always have to thrive towards success with other\u2019s help, but only help.<\/p>\n<h3>1.) Provide Answers<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1233 size-full\" title=\"Provide Answers\" src=\"https:\/\/www.artattackk.com\/wp-content\/uploads\/2017\/08\/question.webp\" alt=\"Provide Answers\" width=\"978\" height=\"497\" \/><\/p>\n<p style=\"background-color: #80ff80;\">Yeah, we all have to answer God one day for our sins, but until that happens,<br \/>\nwe\u2019ve got a more important task at hand.<\/p>\n<p>Know what the readers in your niche looking for, e.g. If you\u2019re in content oriented field then<\/p>\n<h3>How to get more followers on Google Plus?<\/h3>\n<p>You shouldn\u2019t just answer that question directly; make sure to backup your statement with <strong>facts<\/strong>,<br \/>\n<strong>figures<\/strong> and <strong>case studies<\/strong>. Google looks for the answer that appears to it as a rich<br \/>\ntext responding the question in an enriching manner that no other site is providing.<\/p>\n<p>You should also know about the fields where there are high chances of featured snippets to appear and fields that have a<br \/>\nsignificantly low quotient of featured snippets, so depending upon your business make your content accordingly.<\/p>\n<p>According to a blog on <a href=\"https:\/\/moz.com\/blog\/game-of-featured-snippets-how-to-rank-in-position-0\" target=\"_blank\" rel=\"noopener\">MOZ<\/a>, fields that run high on featured snippets:<\/p>\n<ul>\n<li>Financial<\/li>\n<li>Mathematical<\/li>\n<li>Time<\/li>\n<li>Transitional<\/li>\n<li>Health<\/li>\n<li>Requirement<\/li>\n<li>DIY Processes<\/li>\n<\/ul>\n<p>And fields that do not<\/p>\n<ul>\n<li>Local<\/li>\n<li>Info\/help<\/li>\n<li>Shopping etc<\/li>\n<\/ul>\n<p>To make it even simpler, use these terms before anything and see the magic:<\/p>\n<p><strong>How to, What is, How can, Why do, etc.<\/strong><\/p>\n<p>Now you must be wondering about how to use them, right?<\/p>\n<p>The answer lies with <strong>long-tail keywords<\/strong>. E.g. instead of targeting marketing tricks as your main<br \/>\nkeyword, use \u201c<em>the best marketing tricks of 2017<\/em>\u201d as a whole.<\/p>\n<p>You might have a fine piece of content that has a table, a list, steps, a paragraph, a knowledge graph, etc. If the user<br \/>\nis looking for steps, then 1 to any number of steps can be made visible in RTF format depending upon the<br \/>\n<strong>relevancy<\/strong> and <strong>user\u2019s needs<\/strong>.<\/p>\n<p style=\"background-color: #80ff80;\">And how do you know what your users are looking for? By praying to God for the<br \/>\nrevelations!No, I mean yes! But to the God which is as real as it can be i.e. Google!<\/p>\n<p>In my <a href=\"https:\/\/artattackk.com\/blogs\/design-reference\/8-quick-hacks-so-that-youll-have-a-gala-time-while-blogging\/\" target=\"_blank\" rel=\"noopener\">previous blog<\/a>, I have mentioned the change of devotion and how Google knows what<br \/>\nyou\u2019re looking for and going to do with your life.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1233 size-full\" title=\"Google suggestions for questions\" src=\"https:\/\/www.artattackk.com\/wp-content\/uploads\/2017\/08\/question.webp\" alt=\"Google suggestions for questions\" width=\"978\" height=\"497\" \/><\/p>\n<p><strong>Google suggestions<\/strong> appear whenever you type something into the dialogue box, and it automatically fills<br \/>\nup the remaining text with the most popular searches.<\/p>\n<h3>2.) Deliver Engaging and High-Quality Content<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1232 size-full\" title=\"google-is-know-it-all\" src=\"https:\/\/www.artattackk.com\/wp-content\/uploads\/2017\/08\/google-is-know-it-all.webp\" alt=\"google-is-know-it-all\" width=\"978\" height=\"497\" \/><\/p>\n<p style=\"background-color: #80ff80;\">Believe me; many people already know about what you are going to write! Like this<br \/>\npoint, many would have already anticipated that this one is coming.<\/p>\n<p>So, either you\u2019ve something interesting to share with your audience, but that cannot be true all the time, so you need<br \/>\nto share with them the <strong>engaging content<\/strong>, which may or may not be new all the times.<\/p>\n<p style=\"background-color: #80ff80;\">One thing I believe in is, a person who can make you read what you\u2019ve already<br \/>\nknown, is truly an artist! (I wouldn\u2019t take too much credit myself, but if you\u2019ve following me till now, then what I<br \/>\njust did is an artistic brainchild)<\/p>\n<p>With making <strong>content engaging<\/strong>, try to put as much <strong>in-depth knowledge<\/strong> as you could. This<br \/>\ncan be achieved by making every point count, and for that start as a beginner and by the end, your readers should have<br \/>\nbecome experts with you about the topic.<\/p>\n<p>Want to know what to write? Just enter your category in the Google\u2019s dialog box, and in people also ask category, you\u2019ll<br \/>\nknow which keywords to target.<\/p>\n<h3>3.) \u201cSnipp-able\u201d Content<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1231 size-full\" title=\"engaging-content\" src=\"https:\/\/www.artattackk.com\/wp-content\/uploads\/2017\/08\/engaging-content.webp\" alt=\"engaging-content\" width=\"978\" height=\"602\" \/><\/p>\n<p>Yeah, Google keeps on looking for the content to put in that section, and it definitely <strong>doesn\u2019t depend on SERP<br \/>\npositions only<\/strong>.<\/p>\n<p>The better the <strong>engagement metrics<\/strong>, the more chances are of getting it a place in the <strong>featured<br \/>\nsnippets<\/strong>. As the most time on site\/page seems like quality content in the eyes of Google.<\/p>\n<p>(Also read: <a href=\"https:\/\/artattackk.com\/blogs\/digital-marketing\/8-quick-ways-to-reduce-bounce-rate-of-your-website\/\" target=\"_blank\" rel=\"noopener\">How to reduce bounce rate of your site\/page<\/a>)<\/p>\n<p>Having your content in that format is necessary as it\u2019s been articulated as a fact that it gets you almost <strong>10<br \/>\ntimes more CTR<\/strong> than what you used to get.<\/p>\n<p>Other than that, it needs to precise, short, accurate and to the point, like you don\u2019t already do that!<\/p>\n<h3>The Conclusion<\/h3>\n<p style=\"background-color: #80ff80;\">Aim for the bull\u2019s eye i.e. you should aim to get a zero. As zeroes matter (even<br \/>\nwithout a one here)<\/p>\n<p>You\u2019ll experience a significant growth in your <strong>content\u2019s ongoing demand<\/strong> which\u2019ll eventually turn out to<br \/>\nbe best for your business.<\/p>\n<p>Make sure to use these guidelines if you want to be over the top, like literally!<\/p>\n","protected":false},"featured_media":730,"template":"","class_list":["post-729","digitalmarketing","type-digitalmarketing","status-publish","has-post-thumbnail","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get Featured in Google Featured Snippets and Rank at 0 Position<\/title>\n<meta name=\"description\" content=\"Learn effective strategies to get featured in Google&#039;s featured snippets section. Discover how to optimize your content, structure your information.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artattackk.com\/blogs\/digital-marketing\/how-to-get-featured-in-the-googles-featured-snippets-section\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get Featured in Google Featured Snippets and Rank at 0 Position\" \/>\n<meta property=\"og:description\" content=\"Learn effective strategies to get featured in Google&#039;s featured snippets section. 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