{"id":694,"date":"2017-05-02T07:23:25","date_gmt":"2017-05-02T07:23:25","guid":{"rendered":"https:\/\/artattackk.com\/blogs\/?post_type=socialmedia&p=694"},"modified":"2024-04-10T06:20:37","modified_gmt":"2024-04-10T06:20:37","slug":"extract-the-best-from-facebook-for-your-business-4-tips-to-create-a-kick-ass-ad-campaign","status":"publish","type":"socialmedia","link":"https:\/\/artattackk.com\/blogs\/social-media\/extract-the-best-from-facebook-for-your-business-4-tips-to-create-a-kick-ass-ad-campaign\/","title":{"rendered":"Extract the best from Facebook for your business: 4 Tips to create a Kick-Ass Ad campaign"},"content":{"rendered":"

Aren\u2019t you worried about monetary loss a regular basis through not so successful Facebook ads?<\/p>\n

I can understand your situation, in case you are not able to pull off the desired results by taking a swing at newad
\ncampaigns everyday.<\/p>\n

Well, irrespective of creating a plethora of images, tweaking copy infinite times, even testing a myriad of demographics
\nfor self satisfaction, you\u2019re still unable to develop a lucrative ad, right ?<\/p>\n

Case in point, you are simply throwing money in Facebook\u2019s hands.<\/p>\n

Trust me, its a pain when you see adequate outflow of money while no inflow in return. However, what if<\/strong>
\nI tell you that today will be the day to make way for your first promising Facebook ad that\u2019ll put a smile upon your
\nface?<\/p>\n

Yes, you heard me.<\/p>\n

This blog will give you 5 tips to redefine your approach towards Facebook advertising for good, particularly in case
\nyou\u2019re just a beginner.<\/p>\n

Let\u2019s get started, shall we ?<\/p>\n

Tip #1<\/strong>: Be particular about your offerings<\/p>\n

\u201cStrong copy will not overcome a weak offer but\u2026in many cases, a strong offer will succeed in spite of weak
\n\t\tcopy written by marketing morons.\u201d – Gary Halbert<\/a><\/em><\/strong><\/p>\n

Gary<\/strong> refers to direct response copywriting<\/strong> while implying that in case what you offer
\nis good, your Facebook ads will also pay off better.<\/p>\n

I\u2019d let you settle down with that.<\/p>\n

Here are two Facebook ads with two unique approaches. Nevertheless, what they offer is<\/strong> similar to quite
\nan extent.<\/p>\n

Ad #1<\/strong><\/p>\n

\"Startup<\/p>\n

Ad #2<\/strong><\/p>\n

\"I<\/p>\n

Sure thing, both the ads resonate impeccable offers<\/strong>. However, just one of them plays with the emotions
\nof target audience. Make a guess which one am I talking about here ?<\/p>\n

I am speaking about the second ad. I\u2019m sure discounts are a great way to attract attention, however the thought process
\ninvolved in the second ad definitely has an eloquent impact on the target audience. Learning that you\u2019ll be contributing
\nin feeding 7 dogs is enough reason for a dog lover to purchase the t-shirt. Besides, buying the t-shirt is just an add
\non, while you\u2019d actually be proud of your modest initiative.<\/p>\n

The true nature of a good ad is simple, to sell without selling<\/strong>. Case in point, I\u2019m not advising that
\nyou to move ahead with charity so as to market your products or services on Facebook. Instead, I just want you to
\nrealize that perhaps it\u2019s time for you to find a sweeter way to<\/strong> market your offerings. Try to be
\nconfident with your advertising skills and bring it out in such a way that your target audience doesn\u2019t feel that you\u2019re
\ntryna sell them something. As generic as I may sound right now but, do remember, people like purchasing things, but not
\nlike being sold. All you need to do is try to install the thought in their mind that what you\u2019re marketing is
\n\ttheir idea, not yours.<\/strong><\/p>\n

You need to come up with savvy ideas and think out of the box to achieve to surpass the ordinary.<\/p>\n

Consider the practices of SaaS companies. They offer you free trials, create a rapo by building trust without even
\nselling directly. They know how to build a sense of requirement and that\u2019s what matters.<\/p>\n

\"HubSpot\"<\/p>\n

Tip #2: Keep a check on Sales, stop wasting time on futile metrics<\/strong><\/p>\n

It\u2019s understandable that in a digitally driven world, parameters such as social shares, likes, clicks and other forms of
\nengagement are important metrics that help assess our efforts. But that\u2019s not all. You need to realize that from a
\nbusiness point of view, what actually matters is how much sales you\u2019re making and how much of your social media effort
\nsupports it.<\/p>\n

In other words, the world of digital marketing is alluring to some extent. Just because you see that your ads are
\ngetting clicks, based on that, you may feel assured that your ad campaigns are doing good. My point being, don\u2019t be
\nallured by false parameters. When you receive clicks, you assume that your ads are working. However that\u2019s just one side
\nof the truth. Getting clicks simply doesn\u2019t mean that your ad is performing great.You must keep that in mind.<\/p>\n

In fact, you may say that it truly doesn\u2019t matter whether you\u2019re receiving<\/strong> a thousand clicks or shares.
\nAs long as you ain\u2019t getting sales, you might as well understand that something is just not right. Perhaps it\u2019s your ad,
\nor the landing page, or perhaps the target audience. Whatsoever the reasons may be, you need to troubleshoot the
\nsituation and figure out a solicit solution. Best would be to terminate the ad campaign and reckon what exactly is going
\non. Rest assured, in case you don\u2019t be proactive to resolve this situation, you\u2019d keep facing monetary loss on a regular
\nbasis.<\/p>\n

As Jon Loomer<\/a>, founder of The Power Hitters Club<\/a> says, \u201cif you did not
\nuse conversion tracking you going to have a hard time determining which ad is actually leading to
\n\t\trevenue<\/strong><\/em>\u201d<\/p>\n

And this process is quite important. Despite the fact that you’re making sales, yet if you ain\u2019t tracking the which
\nparticular ads are leading to revenue, you\u2019ll end up losing money. As for me I simply follow the funda, Prioritize
\nsales, then engagement.<\/p>\n

Tip #3: BUILD a Promising ads campaign<\/strong><\/p>\n

It is often a preconception of a lot of people that successful campaigns are actually created<\/strong>. to the
\ncontrary I beg to differ. One simply cannot produce a great ad which will get you a lot of ads. Instead, one needs
\ngather adequate data about the target audience prior to building a campaign.<\/p>\n

Yes, the key word here is BUILD!<\/p>\n

Alright lemme ask you something if you want to construct a building, how\u2019d you proceed with it?<\/p>\n

I am sure the first step that you will take will be to set a unshakable base, right? And once the base has been set,
\nyou\u2019d proceed towards the next set of action involving setting up the interiors that\u2019ll define your building. Having
\ncompleted the construction, you fix other<\/strong> small little details such as painting, plumbing, decoration
\netc.<\/p>\n

Let me put things in a clear way. If you skip the basic steps of construction, your building won\u2019t be strong
\n\tenough to stand tall<\/strong>.<\/p>\n

Case in point, speaking of Facebook marketing, well, you ought to work on a similar approach as that of constructing a
\nbuilding. You would need to work on building campaigns buy following a pragmatic approach. You\u2019ll need to collect and
\nput together a lot of data that will eventually shape into your winner ad.<\/p>\n

Savvy?<\/strong><\/p>\n

Now the next thing that arises here is the question that how can we find the is crucial data points? Well, the answer my
\nfriend is blowin in the wind!<\/p>\n

All you need to do is find the data through pragmatic Testing and Optimisation.<\/strong><\/p>\n

As per Neil Patel<\/a>, Optimisation comprises of two
\nmajor things:<\/p>\n

a) Doing more of what shows results
\nb) Stop doing what does not<\/p>\n

Isn’t it simple ?<\/em><\/strong><\/p>\n

And that is how easy it is to start off with the process of building a successful campaign<\/strong> that drives
\ngood results.<\/p>\n

Following are a few steps that\u2019ll help build a great Facebook ad.<\/strong><\/p>\n

1) Categorize your Ad<\/strong><\/p>\n

First thing first, divide your ad into simplified categories so that it assists with the process of
\n\ttesting<\/strong>. You\u2019d need to break down thead into elements that you will be able to visualise and further test and
\noptimise. As per my experience here are a few element that you should consider:<\/p>\n

a) Design<\/strong><\/p>\n

Under design you will need to keep a check on elements such as headline, image, text, CTA and value proposition. It\u2019s
\nall about how sound you are with the placement of each and every element of the design. Make sure to follow a linear
\nformatting.<\/p>\n

b) Target<\/strong><\/p>\n

Next thing that you\u2019d need to analyse would be the target. Under this category you must include which countries you
\ntargeting through yourads, country that you targeting the people that are getting comma the gender comma there
\ninterests, age, education qualification and purchase behaviour.<\/p>\n

c) Miscellaneous<\/strong><\/p>\n

Lastly there are 4 more things that you will need to take care of while building a winning ad. you need to be more
\ncareful about how you designed the landing page order product page how you do that placements what is the objective of a
\ncampaign what type of are you looking forward to publish.<\/p>\n

2. Optimize your Ad Creatives <\/strong><\/p>\n

One thing you need to know is that your ad creative is really important. The creative you\u2019ll use will have a greater
\nimpact on the conversion rate. It is through the creative that your value proposition i.e. your ideas will be conveyed.
\nFor the same, you must make sure that every element of your creative is optimised and supports your base idea.<\/p>\n

Surprisingly, I\u2019ve noticed that a lot of digital marketers do not focus on this point and<\/strong> end up
\ncreating ads that simply don’t work. Rest assured, you be careful with this. Be smart to follow the Facebook guidelines
\nso as to optimise your ads for optimum conversions.<\/p>\n

\"Kiss<\/p>\n

3. Give up assumptions. Start testing everything.<\/strong><\/p>\n

Here\u2019s the thing.<\/p>\n

When it comes to testing, your opinions do not matter at all. Keep in mind that in the word of digital marketing, every
\napproach must be tried and tested as peer the right metrics and further tracked and analysed to figure out the pain
\npoints and the workable areas. Do not assume that because you are getting likes on your Facebook ad, it is working good.
\nNo, it is not like that. Assumptions are alluring and lead you nowhere.<\/p>\n

Tip #4: Set long-term and short-term goals <\/strong><\/p>\n

Finally, I would like to conclude this blog on an advertising standpoint. This point might sound repetitive to you but,
\nhey, it\u2019s definitely important. As we have spoken earlier, every initiative needs to be overlooked with respect to the
\nlong term goals. And setting goals is a primary task indeed.Be sure to interpret whether your ads campaigns are
\n\theading in the right direction<\/strong>, that is your end goal, or not. Else you\u2019ll never be able to entangle yourself
\nfrom this complex process. And without envisioning the bigger picture<\/strong>, you won\u2019t be able to seek
\nachieve tangible results.<\/p>\n

Simply start from the end. For instance, suppose you seek to<\/strong> achieve a goal of selling 30K units within
\na span of an year. Unless you have set this need of yours clear and upfront, you won\u2019t be able to follow the pragmatic
\nprocess of achieving it on time. As long as you are being practical and you understand that your target goal is
\nachievable, you\u2019d end up wasting your time, money and effort altogether in vain.<\/p>\n

Make sure your end-term goal helps you fill in the short-term goals appropriately, make sure you are able to analyze
\ndata and work on them while modifying your strategy, if required. Referring back to<\/strong> our example of 30K
\nsales, you\u2019d need to ensure that each month you\u2019ll have to make \u2018x\u2019 number of sales in a month. Likewise, you could also
\nfigure out the count of sales you\u2019d need to do on a regular basis and then implement the best practice to achieve those
\ntargets.<\/p>\n

Case in point, when setting advertising goals, start right from the end.<\/p>\n

Break <\/strong>the bigger picture down to smaller goals<\/strong>. Yes, it\u2019s true that such a simple
\npractice can actually make Facebook Marketing<\/strong> easier and simpler.<\/p>\n

Now it\u2019s time for you to go ahead and make your first unbeatable Facebook ad campaign. Enough being skeptical, time for
\nyou to make a dominating move. Just remember, being a black sheep won’t lead you anywhere, rather you’ll be another case
\nof failure. What you need to do is tap the potential of Facebook Marketing by creating some highly encapsulating ads,
\nthat get you sales and also followers and clicks. Never forget you true agenda of fetching more sales. It\u2019s base for all
\nyour permutations and combinations, all your content strategies and all your social media marketing<\/a><\/strong>!<\/p>\n

Stay tuned to read more interesting write ups on Facebook Marketing.<\/p>\n","protected":false},"featured_media":695,"template":"","class_list":["post-694","socialmedia","type-socialmedia","status-publish","has-post-thumbnail","hentry","entry"],"yoast_head":"\n4 Tips to create a Kick Ass Ad campaign on Facebook for your business<\/title>\n<meta name=\"description\" content=\"Extract the Best from Facebook for Your Business: 4 Tips to Create a Kick-Ass Ad Campaign - Harness the power of Facebook for your business with our expert tips\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artattackk.com\/blogs\/social-media\/extract-the-best-from-facebook-for-your-business-4-tips-to-create-a-kick-ass-ad-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Tips to create a Kick Ass Ad campaign on Facebook for your business\" \/>\n<meta property=\"og:description\" content=\"Extract the Best from Facebook for Your Business: 4 Tips to Create a Kick-Ass Ad Campaign - 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