{"id":789,"date":"2017-08-28T15:28:58","date_gmt":"2017-08-28T15:28:58","guid":{"rendered":"https:\/\/artattackk.com\/blogs\/?post_type=socialmedia&p=789"},"modified":"2024-07-14T14:55:50","modified_gmt":"2024-07-14T14:55:50","slug":"mauke-pe-chauka-how-companies-on-social-media-are-redefining-the-age-old-saying","status":"publish","type":"socialmedia","link":"https:\/\/artattackk.com\/blogs\/social-media\/mauke-pe-chauka-how-companies-on-social-media-are-redefining-the-age-old-saying\/","title":{"rendered":"Mauke pe Chauka: How Companies on Social Media are Redefining the age-old Saying"},"content":{"rendered":"

By now everyone knows the impact of social media in daily lives<\/strong>, however, there are some brands out
\nthere who have hired some witty and absolutely opportunist people for their social media accounts manager.<\/p>\n

These people don\u2019t only promote brand theories and ideologies; instead, they have won their customers\u2019 hearts with their
\nultimately sassy<\/strong> and quirky<\/strong> responses<\/strong>.<\/p>\n

Take Twitter<\/strong> for an example, if a brand gets indulged in a conversation with another brand or a regular
\nperson, and by God\u2019s grace if that reply is either savage or hilarious or sassy or the mixture of the above three, the social media<\/strong><\/a> viral
\nthreads will pick it up and run as their exclusive stories like we don\u2019t have anything better to know about.<\/p>\n

And we, as stubborn as we are, suck these stories and talk about it with our
\nfriends all through the day. What a shame! But, that\u2019s who we\u2019ve become! Less human, more geeky!<\/p>\n

\"social<\/p>\n

These people exploit our emotions and use the social media
\naccounts<\/strong> for their marketing benefits, and we get lured into their trap of funny or heartfelt responses
\nusually label them according to that one tweet.<\/p>\n

E.g. Giving the Tinder couple a date to Hawaii<\/a>, Tinder<\/strong> spent something
\naround 2-3 lacs and got around Billions in return.<\/p>\n

How? You tell me. When that incident unfolded on social media<\/strong>, everybody was talking about the couple
\non every platform and it got so many RTs<\/strong> and FAVs<\/strong> that the guy at Tinder thought it\u2019s
\ngood to intervene and make some money out of their love story.<\/p>\n

And we who are already stubborn turned out to be hellishly stupid as well and
\nthought how good guy Tinder really is.<\/p>\n

That\u2019s how it goes, always!<\/p>\n

What should we do?<\/h3>\n

We should immediately stop paying attention to such threads and start working towards eradicating poverty and social
\ninjustice.<\/p>\n

Where\u2019s fun in that?<\/h3>\n

You might feel for some time that you are significant, and your worthless soul is
\ndeserving to have roamed 33 crores parallel universes to being born in this one, and also you are making a difference
\nand helping with the cause of humanity.<\/p>\n

However, the truth is we all love problems to deal with!<\/p>\n

Who wants a boring, dull and happy life?<\/h3>\n

No one! So, when our bigger problems are dealt with, we go out and hunt for new problems using a straight face in the
\nface of society.<\/p>\n

(Aww. How good of a person he is to work towards the welfare of this
\nsociety!)<\/em><\/p>\n

That sounds fascinating, right?<\/p>\n

So, at the end of the day, all we do is just for that damn attention, and we can
\nundertake any false motives to get there. So, coming back to the point, we can\u2019t really blame that Tinder guy for
\ndoing what he\u2019s supposed to.<\/p>\n

But, what we can do is not getting too sappy and teary eyed about such incidents.<\/p>\n

No matter how catchy these social media threads use for the story, Reply from Ola that won our hearts and proved that humanity is still alive<\/a>.<\/p>\n

Fuck that; all they did was just to help some deaf guys roam around the city on
\nthe cost of mere thousands, which resulted in saving them Crores on advertisements.<\/p>\n

Who\u2019s smart now? Dumbass!<\/p>\n

Ok, I won\u2019t pull the plug from now on and let you decide it for yourself!<\/p>\n

Let\u2019s start with something sweet, sexy and scary.<\/p>\n

1. Kit Kat<\/h3>\n

Ok, I get it. Kit-Kat is sweet, Kit Kat is sexy but how is it scary?<\/p>\n

For you maybe not, but for us it is. I\u2019ll tell you why!<\/p>\n

One day a guy decided to left his car unlocked, and a thief decided to take
\nadvantage of it. So, he\/she broke in and decided to hijack his Kat-Kat which was begging for someone\u2019s attention from
\nthe past several hours. Amazing thing is the thief only took Kit-Kat and even left a sorry note. Read it yourself.<\/p>\n

\"Kit-Kat<\/p>\n

If the thief would have been a little bit better at his job, the guy wouldn\u2019t have got over 1.5 lac RTs<\/strong>
\nand 4.8 lac Favs<\/strong> and we here wouldn\u2019t have been discussing about how that tweet came into attention of
\nHershey’s<\/strong> (parent company of Kit-Kat) and contacted the guy to send a guy with a truckload of Kit-Kats
\nto be scattered inside his car.<\/p>\n

Don\u2019t believe? See for yourself.<\/p>\n

\"KitKat\"<\/p>\n

Look at the fucker\u2019s face when he counted the Kit-Kats, and they came out to be
\nroughly around 6500. Sleazy Bastard!<\/p>\n

Ok, I take that back. We shouldn\u2019t call him that as he doesn\u2019t know what game Kit-Kat has played here.<\/p>\n

Let\u2019s do the math, 1 Kit-Kat roughly costs around 20 bucks. So, 20 x 6500 + 1000
\n(delivery) + 100 (time wasted on contacting as time is money) = 131100 approx.<\/p>\n

(All in Rupees, I live in India!)<\/p>\n

And the return they got? After almost 1 year, this thread is on my no.1 position.<\/p>\n

You know the deal with me and quality! (I too exploit the emotions bdw.)<\/p>\n

Oh, I forgot. How\u2019s that scary? Imagine you put your hearts into making an ad for
\npast 1 month and some random guy does this, and the job\u2019s done!<\/p>\n

SO, FUCK YOU BROTHER!<\/p>\n

2. Tinder<\/h3>\n

Look at this picture of both, such creeps!<\/p>\n

\"Tinder<\/p>\n

Their names are. Oh come on, who cares! All I wanted to show is that because of
\ntheir nuisance, Tinder got benefited.<\/p>\n

Yeah, actually! See the timings of their conversations.<\/p>\n

\"Twitter<\/p>\n

Even in the comments section. Oh, come on, don\u2019t get me too sappy! Maybe they
\ndidn\u2019t have time, like really!<\/p>\n

So anyway, Tinder thought to intervene and gave them a chance to travel whatever place they like, and they have 24 hours
\nto decide.<\/p>\n

FYI they went to Hawaii; for all the creeps who think that can happen to them as
\nwell, hahahahaha.<\/p>\n

3. Ola<\/h3>\n

Ola, an Indian company, so I wouldn\u2019t give too much attention and words to it as I
\nknow your obsession with \u201cEnglish\u201d<\/em> names.<\/p>\n

\"Ola<\/p>\n

Look at the conversation; you\u2019ll get the idea.<\/p>\n

(Oh, come on! I\u2019ve mentioned about Ola<\/strong> before. Please refer above, I\u2019m a patriotic Indian by heart,
\nno?)<\/p>\n

4. JCPenney<\/h3>\n

February 2, 2014. The day of Super Bowl 2014 when the American departmental chain
\nstarted tweeting like their account has been hacked by an Indian, like typical one. (e.g. Meena boy anyone?)<\/p>\n

Don\u2019t believe, see the tweets yourself.<\/p>\n

\"JCPenney\"<\/p>\n

Well, people might create rumors as they purposefully posted such drunk tweets with \u201cmittens\u201d<\/em> to support
\nUSA Mittens<\/strong> ahead of the Winter Olympics.<\/p>\n

You shouldn\u2019t believe on such rumors as they don\u2019t wanna tell you that their account was hacked by an Indian
\nhacker<\/strong> just like Game of thrones this year<\/a>.<\/p>\n

However, Snickers and Kia Motors Tweeted like they don\u2019t miss a damn opportunity
\nof selling. (Give the guy a fucking break you people, being drunk has its own advantages)<\/p>\n

5. Oreo and Kit-Kat<\/h3>\n

This is the best one where it felt quite heartfelt resting aside all the stupid
\npolicies of marketing, like genuinely.<\/p>\n

A published author, Laura Ellen<\/strong> tweeted this:<\/p>\n

\"Oreo<\/p>\n

After that Kit-Kat<\/strong> got all charged up (due to her tweet or they are always charged up even during
\n\u201cbreaks\u201d<\/em>) and decided to have fun with Oreo by challenging them for a game of Tic-Tac-Toe<\/strong>.<\/p>\n

\"Tic-Tac-Toe\"<\/p>\n

To which, the reply from Oreo won our hearts, like genuinely.<\/p>\n

\"mauke-pe-chauka-16\"<\/p>\n

They could have played along using zero as the cookie. Instead, they decided to
\ncompliment Kit-Kat by showing some respect to their slogan (i.e. \u201chave a break, have a kit-kat\u201d<\/em>).<\/p>\n

Didn\u2019t get it? They cut the cross and used #GiveOreoABreak<\/strong> as a hashtag to spread love for even the
\ncompetitors.<\/p>\n

(PS: Totally rooting for Oreo after this.)<\/p>\n

(This hashtag was in trend for quite some time which is why we won\u2019t shy away from linking are hashtags the social media equivalent of breaking news?<\/a> )<\/p>\n

6. Again Oreo<\/h3>\n

Since I have already expressed my love for Oreo<\/strong>, I would back up my argument with another instant.<\/p>\n

During 2013\u2019s Super Bowl, a blackout did happen, and Oh Boy, you gotta give it to
\nOreo this time. Such creativity, much wow!<\/p>\n

\"Oreo<\/p>\n

(Not like how shamelessly Siddharth Malhotra promoted his film during MSG riots<\/a> )<\/p>\n

(PS: Don\u2019t watch A gentleman<\/strong>, it\u2019s a shame)<\/p>\n

7. Victoria Plumb<\/h3>\n

\u201cWhen a customer hates you, you gotta love them\u201d!<\/em><\/p>\n

Well, they like to think otherwise.<\/p>\n

See for an example,<\/p>\n

\"Victoria<\/p>\n

(Liked the savageness, maybe you\u2019ll love these<\/a> as well)<\/p>\n

8. Sainsbury\u2019s<\/h3>\n

Is Hulk Hogan that bad? What do you think?<\/p>\n

According to October Jones, it is! But, wait!<\/p>\n

Picture abhi baaki hai mere dost!<\/em><\/p>\n

\"Sainsbury<\/p>\n

(Such Twitter trolls always get what they deserved<\/a>)<\/p>\n

9. Taco Bell<\/h3>\n

People always say, save the best for the last! <\/em><\/p>\n

I think this one right here just fulfilled the above criteria.<\/p>\n

It is genuinely not-digestible that Taco Bell<\/strong> which is known for its witty replies could not have lent
\na place in this list. As a matter of fact, it did on the 9th.<\/p>\n

(However, the order can be according to scores or ranking, you decide!)<\/p>\n

When Illuminati<\/strong> <\/a>rule, Taco Bell shows them the
\nkindness.<\/p>\n

Basically, a pyramid and eye and circle and a bunch of other things make their symbol, and when they decided to have fun
\nwith Taco Bell, who could\u2019ve thought they would get such a brilliant return.<\/p>\n

\"Taco<\/p>\n

Kudos, Taco Bell. (I too love you! Make me one of these in jet black mouth shape
\nplease)<\/p>\n

The Conclusion.<\/h3>\n

What\u2019s here to conclude?<\/p>\n

A bunch of companies giving a bunch of replies to a bunch of people.<\/p>\n

That\u2019s it, and if you want to get too sappy over some of \u201csupposedly\u201d<\/strong> heartfelt replies, I wish you all
\nthe luck in the world.<\/p>\n","protected":false},"featured_media":790,"template":"","class_list":["post-789","socialmedia","type-socialmedia","status-publish","has-post-thumbnail","hentry","entry"],"yoast_head":"\nMauke pe Chauka: How Companies are Redefining the age-old Saying<\/title>\n<meta name=\"description\" content=\"Explore how companies on social media are redefining the age-old saying "mauke pe chauka." 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