{"id":820,"date":"2019-01-09T05:17:38","date_gmt":"2019-01-09T05:17:38","guid":{"rendered":"https:\/\/artattackk.com\/blogs\/?post_type=uiux&p=820"},"modified":"2024-07-17T14:45:21","modified_gmt":"2024-07-17T14:45:21","slug":"10-powerful-ux-design-tactics-to-engage-online-web-visitors","status":"publish","type":"uiux","link":"https:\/\/artattackk.com\/blogs\/ui-ux\/10-powerful-ux-design-tactics-to-engage-online-web-visitors\/","title":{"rendered":"10 Powerful UX Design Tactics to Engage Online Web Visitors"},"content":{"rendered":"

The seamlessly applied powerful UX design tactics<\/strong><\/a> can help a website gain an edge over competition. Let\u2019s understand this with an example.<\/p>\n

Say a user decided to read a piece on Big Data<\/strong><\/span>, or maybe she wants to play an online game or shop a beautiful red dress for Christmas on the web. She searched for it, and there she was – On your website<\/a>!<\/span><\/p>\n

But upon landing on the site she saw something vile – heaps of irrelevant, flashy multiple colors, huge fonts, broken links and incomplete information. Anything!<\/strong><\/span><\/p>\n

We know what happens in such situation. She will immediately zoom off to find another website – may be your competitor’s website. And she is absolutely correct. In fact, 79% of users who don\u2019t like what they find on one site will go back and search for another site (IMPACT<\/a><\/strong><\/span>).<\/p>\n

Would you like to see your potential customers\/users using your competitor\u2019s website? Surely, you won\u2019t! Then work on creating a powerful UX Design. Try to add some gripping elements – keep it clean and simple.<\/p>\n

\"improving-your-website-user-experience\"<\/p>\n

Why you should work on improving your website user experience?<\/span><\/h2>\n

Your website is your most powerful asset, and is the heart of your marketing effort. But, speedily changing digital trends<\/a> and potential customer\u2019s taste & preference can make your website look old and obsolete. Here are the 5 reasons to work on improving your user experience design.<\/p>\n

\u2022 Better engagement means better traffic<\/p>\n

\u2022 Better traffic means more business leads<\/p>\n

\u2022 Acts as a great branding medium<\/p>\n

\u2022 Helps gain credibility<\/p>\n

\u2022 Increases site usability<\/p>\n

In today\u2019s guide we are going to discuss some user experience design strategies<\/strong> you can use to engage your online visitors.<\/p>\n

\"Enhancing<\/p>\n

Enhancing your Website Engagement through Seamless UX Design<\/strong><\/span><\/h3>\n

Get rid of every irrelevant element – A good user experience is one that gives you a clean and positive field to explore what they want. So before we get into what you should \u2018do\u2019 let\u2019s first talk about what you \u2018should not.\u2019 Here are few elements you should surely get rid of.<\/p>\n

\u2022 Under Construction\/work under progress pages<\/p>\n

\u2022 Broken links (404 errors)<\/p>\n

\u2022 Unnecessary or outdated web pages\/images<\/p>\n

\u2022 Any flashy or colorful text<\/p>\n

\u2022 Unnecessary advertisements<\/p>\n

\u2022 Half cooked\/misleading information piece<\/p>\n

\u2022 Non-working forms<\/p>\n

\u2022 Outdated testimonials or reviews<\/p>\n

Create a \u2018scope of engagement\u2019 –<\/strong> <\/span>According to Neil Patel<\/a><\/strong><\/span>, approximately half of the website visitors don\u2019t wait up to three seconds for websites to load. Long story short, if visitors find it difficult to use your site, they\u2019ll surely leave. For a better user experience, do the following:<\/p>\n

\u2022 Optimize your page load speed<\/p>\n

\u2022 Be responsive and mobile-friendly<\/p>\n

\u2022 Use attractive call-to-action<\/p>\n

\u2022 Don\u2019t \u2018hard sell\u2019 by putting lead forms everywhere on the page<\/p>\n

\u2022 Use proper colors and be consistent throughout<\/p>\n

Add human elements to your brand –<\/strong><\/span> The best way to do is to appeal to emotions. The simple way to do this is by inserting good quality images of smiling people or video of real people talking about your products\/services. The best example is of fashion brands – why do you think they use good-looking models (over mannequins) to present their products? Because they want to make you think that you\u2019ll look as great as the models. So, humanize your brand<\/a>.<\/p>\n

\u00a0Optimize it for smartphones –<\/span><\/strong> According to Statista, in 2018, 61.2% (it was 52% in 2016) of the world\u2019s population use mobile phones to access the internet. This highlights the importance of a mobile-responsive website<\/a>. Mold your website in such a way that it should work well on every device.<\/p>\n

Use real images –<\/strong><\/span> Avoid using stock photos for a simple reason that it creates a degraded impression of your brand on your potentials. Instead, try to use actual images. As per a case study by Spectrum, Inc. of Harrington Movers, their web page conversion increased by simply replacing a stock image with the picture of their actual team. The reason is simple – connection; real images connect quickly!<\/p>\n

Deliver substance through your content –<\/strong> <\/span>Your content should complement your design. Developing an engaging and informative content is equally important for engaging a user. Create a thought-provoking and useful content with relevant images, and structure your content the right way – bullets and shorter sentences matter.<\/p>\n

Maintain design consistency –<\/strong> <\/span>Heading size, font color and size, button size, spacing, images – everything should be consistent throughout your website. It should be in sync with your website\u2019s theme. Sometimes, extreme changes in the design on every page leave the user confused and lost. Your website (overall brand) may lose its credibility.<\/p>\n

Use attractive CTA –<\/strong> <\/span>While creating the CTA buttons carefully choose the colors and know about the psychology behind those colors. Also, make sure the button leads to a page that is relevant to the content your user is reading. The text on the button should be time sensitive and action-oriented. WUFOO<\/strong><\/a> is the best example in this case.<\/p>\n

Keep it less –<\/strong> <\/span>Most websites and mobile apps think adding more elements will make them stand uniquely in the market. The key is to trim down tasks\/process that a user need to follow. For instance, reduce the number of fields in a lead form, reduce the number of forms and pop-ups on the website, minimize the scroll, and keep in-app or on-website ads to the minimum or if possible don\u2019t put them at all.<\/p>\n

Work on whitespace –<\/strong> <\/span>With white space we doesn\u2019t mean it has to be all white. The idea is to keep it clean and empty – no images or text. It doesn\u2019t makes your website look cluttered. It can also help direct focus and attention.<\/p>\n

Make use of eye-catching colors –<\/strong><\/span> However, don\u2019t use flashy and neon colors. Choose the website color wisely; it should complement your business. For instance, a beauty or apparel website ideally shouldn\u2019t have a dull color website. Also, choose a contrasting accent color for CTA buttons and other important interface elements.<\/p>\n

Engage visitors with videos –<\/strong> <\/span>Videos are in trend! According to Marketing Sherpa<\/a>, Content with visuals, especially videos can lead to a 100% increase in your unique visitors\/users\u2019 count. In short, make your website content rich and visually appealing.<\/p>\n

Test it thoroughly –<\/strong> <\/span>Conduct a Quality Assurance (QA) test of your website before making it live for the audience. Check all the links fill out all the lead forms and pop up forms. This way you can fix any bug prior to the launch.<\/p>\n

5 Websites with Engaging User Experiences<\/span><\/h4>\n

1. Asos –<\/strong> Great images, simple explainer and short demo videos<\/p>\n

2. Myntra –<\/strong><\/span> Simple, clean and intuitive<\/p>\n

3. Apple –<\/strong> <\/span>Clever animation, parallax scrolling, simple, clean and seamless design<\/p>\n

4. Flipkart-<\/strong> <\/span>Smooth One-click order system, customer recommendations feature and great check-out efficiency<\/p>\n

5. Graze –<\/strong><\/span> Wording and design with a personality, bold and appealing call-to-action.<\/p>\n

The best way to know whether, your website is engaging or not is by getting feedback from its real users. Therefore, every company or brand should conduct frequent user feedback survey to get the right user feedback. This will help you majorly in creating a better user experience.<\/p>\n

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