{"id":856,"date":"2020-10-16T07:43:05","date_gmt":"2020-10-16T07:43:05","guid":{"rendered":"https:\/\/artattackk.com\/blogs\/?post_type=uiux&p=856"},"modified":"2024-04-15T10:57:37","modified_gmt":"2024-04-15T10:57:37","slug":"step-2-in-ux-design-persona-creation","status":"publish","type":"uiux","link":"https:\/\/artattackk.com\/blogs\/ui-ux\/step-2-in-ux-design-persona-creation\/","title":{"rendered":"STEP 2 IN UX DESIGN \u2013 PERSONA CREATION"},"content":{"rendered":"

A study conducted by some Psychologists showed that people respond more to individuals rather than groups. An example of this is that a single victim receives more empathy than a group of victims.
\nThis is known as the person’s positivity bias.<\/p>\n

That is why designers create personas. To make the broad, vague category of users more real and personalized.<\/p>\n

Personas have been used for a long time in design.<\/p>\n

Seventeen created a persona named Teena, based on a survey of teenage girls and their mothers in 1940. They described her as TEENA, THE HIGH SCHOOL GIRL<\/em>, who faces all the problems that a teenage girl does.<\/p>\n

Seventeen recognized teenage girls as a separate demographic that they wanted to target. Their magazine was entirely built around TEENA, THE HIGH SCHOOL GIRL<\/em>, and answered her questions.<\/p>\n

So, why is Teena important to us or any designer?
\nThe answer is Teena\u2019s capability of representing her users.<\/p>\n

That\u2019s the objective of a persona. Teena appeared so real in the magazine that printed her, that Seventeen\u2019s user base immediately responded to her.<\/p>\n

WHAT ARE PERSONAS?<\/h3>\n

\"what<\/p>\n

Personas are imaginary characters that resemble your user base\u2019s desires, attributes, and behaviors. These characters specify a detailed description of your users. Creating personas is the second step in UX design.<\/p>\n

Another company that used personas to relate to the target audience is Apple.
\nThe Apple iPad 2 TV Ad shows the user using it to go through stock prices and brain scans, apart from more generalized use like going through family photos or learning guitar. This clearly shows that Apple was targeting users that were functional in corporate offices, and believed in work-life balance.<\/p>\n

Although, persona creation is not limited to big companies. Every time you build a persona that clearly defines user desires, attributes, and behaviors your chances of developing a product with a consistent user interface rise.<\/p>\n

Not creating personas lead to an unfocused design team building a product that tries to please everyone on the planet.<\/p>\n

YOU CANNOT PLEASE EVERYONE. YOU ARE NOT ICECREAM.<\/b><\/h3>\n

\"A<\/p>\n

BENEFITS OF PERSONA CREATION:<\/b><\/h4>\n

Every member of your team will have a different description of what the user looks like. When you build a product that user description gets stretched into various directions. Some might consider the user experienced, while others might call them novice.\u00a0<\/span><\/p>\n

In real life, personas aren\u2019t elastic. They might find hard coping with our schizophrenic interface.\u00a0<\/span><\/p>\n

Personas transform the vague user into concrete people.<\/span><\/p>\n

Focused Design Team<\/strong><\/em> Personas give focus to the design team. Everyone on the team knows who they will design and develop for.<\/p>\n

Consistent User Interface<\/strong><\/em> Personas help the team design a consistent user interface. Even if a user falls out of your target audience, they\u2019ll be happy to notice a consistent user interface.<\/p>\n

Prioritization of Features<\/strong><\/em> Personas helps in the prioritization of features. When a persona is detail-oriented, you know that they will be happy to buy your product only if they notice a particular feature.<\/p>\n

Decision Making<\/strong><\/em> Clearly defined attributes lead to decision making that\u2019ll favor those attributes.<\/p>\n

User Acronyms<\/strong><\/em> Persona names become a substitute for the desires, attributes, and behaviors attached to them. For example, saying \u201cJohn wouldn\u2019t need that feature\u201d mean that users with the persona like desires, attributes, and behaviors wouldn\u2019t need the feature in the discussion.<\/p>\n

HOW DO YOU CREATE A PERSONA?<\/b><\/h3>\n

\"STEP<\/p>\n

Personas can be created in 2 ways:<\/strong><\/h3>\n

Based on Assumptions (Assumption Personas)<\/em><\/p>\n

Based on Data (Data-driven Personas)<\/em><\/p>\n

The first type of persona is created based on a primary understanding of the user base, with little or no data for support. While in the case of data-driven personas every statement describing the persona is backed by data.<\/span><\/h4>\n

 <\/p>\n

CREATING ASSUMPTION PERSONAS:<\/b><\/p>\n

Based on the data gathered and the experience map you created during Data Analysis<\/span>, you can narrow down user attributes.<\/span><\/p>\n