{"id":962,"date":"2017-04-26T12:17:31","date_gmt":"2017-04-26T12:17:31","guid":{"rendered":"https:\/\/artattackk.com\/blogs\/?post_type=uiux&p=962"},"modified":"2024-07-17T14:43:47","modified_gmt":"2024-07-17T14:43:47","slug":"ui-v-s-ux-pretty-or-functional","status":"publish","type":"uiux","link":"https:\/\/artattackk.com\/blogs\/ui-ux\/ui-v-s-ux-pretty-or-functional\/","title":{"rendered":"UI v\/s UX: Pretty or Functional?"},"content":{"rendered":"

If looks are that important, then 30% of the women of our generation must have been a supermodel, and at least 2% of
\nthem must have gone on to win the medals for their respective country on an international level.<\/p>\n

That is an awful lot of girls waiting in line for work which means there would be no source to fill their stomach even
\nwhen every shop in the country has its personal endorser.<\/p>\n

So how come many girls don\u2019t make it there, what are they lacking?<\/p>\n

To put it in simpler terms, talent!<\/p>\n

That is what happens exactly with sites which couldn\u2019t land themselves at the top. They have good design, but all they
\nlack is functionality.<\/p>\n

Now,for what these acronyms stand?<\/p>\n

Well, one stands for user interface (UI) while the other stands for user experience (UX).<\/strong><\/p>\n

1. To make it simpler let\u2019s assume UI as your looks and body color whereas UX as your life organs.<\/p>\n

2. We can narrow it down to UI as working hand in hand with graphics design and UX working as the functionality of the
\ngraphical things scattered here and there.<\/p>\n

3. Both of them cannot survive without each other when you have almost 30 milliseconds to impress a visitor!<\/p>\n

See for one thing if you have fleshy unrelated images or GIFs on your website to make it look cool, but once the visitor
\nspends some time unsuccessfully trying to locate some useful information, he\/she will navigate away thinking poorly
\nabout your professionalism with a much larger boost to bounce rate.<\/p>\n

On the other hand, if you have useful and sorted information but like to brag about thy roots and stick to the
\ntraditional version of the website only, this would motivate them to go someplace else and to feed their eyes and minds
\nwith interesting thoughts.<\/p>\n

Now we know that balance is the key.<\/strong><\/em><\/p>\n

So how do we achieve balance?<\/strong><\/p>\n

We\u2019ll have to try and get a better understanding of both the terms separately.<\/p>\n

What is user experience design and how do I use it to garner more attention for my website?<\/strong><\/p>\n

\"ui-ux-2\"<\/p>\n

As our beloved Wikipedia<\/a> puts it:<\/p>\n

\u201cUser experience design<\/strong> (UXD or UED) is the process of enhancing customer satisfaction and loyalty
\nby improving the usability, ease of use, and pleasure provided in the interaction between the client and the
\nproduct.<\/em>\u201d<\/p>\n

Well, it\u2019s no problem to understand the words, but their meaning is the tricky part!<\/p>\n

To understand the significance of this whole heartedly, we need to go back and emphasis on who created these acronyms
\nand why?<\/p>\n

Don Norman<\/strong>, co-founder of Neilson Norman Group Design Consultancy<\/span>
\ncoined them in the late 1990s stating that \u201cUser experience<\/em>\u201d encompasses all aspects of the end user’s
\ninteraction with the company, its services, and its products.\u201d<\/em><\/p>\n

Now we know who created this term and it clears the ambiguity of why he created it, no?<\/p>\n

User experience sums up to every kind of interaction between a company and its potential client well on his way to
\nbecome an active customer.<\/p>\n

All of it, seriously!<\/p>\n

That\u2019s what the reviews are all about on google play store mouthing the personal experience of a user and what are the
\nfeatures and updates that are needed!<\/p>\n

We can hear it daily on the streets about how badly an app hangs\/lags while working although it seems to have a nice
\nsmooth lining interface and heavenly crafted body.<\/p>\n

You wouldn\u2019t want that to happen with your app as well, right?<\/p>\n

\"bad<\/p>\n

I cannot point out exactly how important a good user experience is for your company or product because for exact
\ncalculations I shall be asking the confidentialannual fiscal year report, working and target audience of your business
\nwhich I believe is something you won\u2019t happily provide and oh boy, that hurts!<\/strong><\/em><\/p>\n

After all the pleasurable company we have had, and the quality time we spent with each other, it is rude to deny me for
\nsuch small details!<\/p>\n

So coming back at it, I\u2019m sure you have understood it is important for your business to succeed!<\/p>\n

Now again how do we do it?<\/strong><\/p>\n

Bear with me as I have created you a problem, I\u2019m solely responsible for solving it for you as well;<\/p>\n

We are following the skyscraper technique of problem-solving. First, we analyze why it is needed to be addressed, and
\nthen only we get down to it?<\/p>\n

Have you heard it, the skyscraper technique?<\/strong><\/p>\n

The fancy term actually, make sure to use it in a meeting if you are a developer!<\/p>\n

It helps just like a good user interface would do, the first impression maybe!<\/strong><\/p>\n

\"skyscraper<\/p>\n

So anyway imagining you\u2019re still with me, we were onto discussing something called responsibilities of a UX
\ndesigner<\/strong>;<\/p>\n

The first set of responsibilities of a UX designer consists of forming an appropriate strategy<\/strong> and
\nchurning out some data to build quality content<\/strong>, this process includes:<\/p>\n