{"id":686,"date":"2017-06-09T07:17:04","date_gmt":"2017-06-09T07:17:04","guid":{"rendered":"https:\/\/artattackk.com\/blogs\/?post_type=webdesign&p=686"},"modified":"2024-06-27T05:20:19","modified_gmt":"2024-06-27T05:20:19","slug":"designing-the-best-logo-for-your-business","status":"publish","type":"webdesign","link":"https:\/\/artattackk.com\/blogs\/design-reference\/designing-the-best-logo-for-your-business\/","title":{"rendered":"Designing the best Logo for Your Business"},"content":{"rendered":"

A great logo<\/strong> doesn\u2019t come off that easy; it requires a mix of passion, creativity and top notch design skills.<\/p>\n

Do you believe that you have got it all inside, then let\u2019s get you started, shall we?<\/p>\n

First thing first, what is a logo?<\/strong><\/p>\n

\u201cA logo is a small trademark symbol for an organization to tell the people about its working domain.\u201d<\/em><\/p>\n

Now, why a logo is required<\/strong>?<\/p>\n

A logo isn\u2019t just a graphic designer playing with various fonts and fancy colors, it\u2019s a work of art! (Read about difference between UI and UX<\/a> to understand it better)<\/p>\n

And if your designer lacks there, trust me, your logo is very likely to fail in the market.<\/p>\n

A logo is your first and foremost impression on your target audience and, you surely wouldn\u2019t want yourself to be lined up with the mediocre businesses within their mindsets.<\/p>\n

A logo has the capability to change the perception of a person towards your business, either it can make you top their list of businesses to deal with or it can make you the target of their regressive after-office frustration.<\/p>\n

Think of how easily you get imprinted with the logo of Adidas, Nike, Dell<\/strong>, etc. When someone mentions their name.<\/p>\n

That\u2019s the power of logo; it can keep you alive within their memories even after you are dead for like 50 years or more e.g. the creepy picture of that guy from KFC<\/strong> on your favorite chicken wings (i.e. Colonel Sanders)<\/a>.<\/p>\n

Though it looks annoying to put a picture of a person as a logo and I wouldn\u2019t recommend it because of unnecessary narcissistic attire it awards to the same but hey, who cares, it is KFC<\/strong>, right? And we would still go for it.<\/p>\n

So, coming back to the point, there are who\u2019s and who\u2019s of the companies out there that can be guessed by looking at their logo just for a fraction of second even by an eighth grader.<\/p>\n

So, let\u2019s get on with the detailed description about how to get there and what\u2019s so fuss about an awesome logo anyway?<\/em> Read on to find out.<\/p>\n

7 Tips to Design an Appropriate Logo for My Business<\/h2>\n

\"Appropriate<\/p>\n

1. Target the Targeted Audience:<\/h2>\n

According to a blog on CreativeBloq<\/a>, your logo is the key to your business as it proves to be extremely helpful in defining a company\u2019s image in front of its customers and clients.<\/p>\n

E.g. check out the logo of Flipkart<\/strong> and Bata<\/strong>.<\/p>\n

They undoubtedly know about how to market themselves to the masses, it\u2019s a usual gimmick in the marketing world to make a brand<\/a><\/strong> famous among its targeted audience.<\/p>\n

\"Flipkart<\/p>\n

(Credits: Quora<\/a> and Pins Daddy)<\/p>\n

To make something just like this, it takes a lot of thinking about the company\u2019s business before picking up the pen and paper. It isn\u2019t just every fool\u2019s dream who thinks that he has got creative imagination inside and what\u2019s so big deal in putting up the name of the company in a rectangular box?<\/p>\n

Well, I hate to break it to you this way but, it takes a lot more than that.<\/p>\n

When you get the thing about making it according to the company\u2019s business, then you eventually come across the \u201cglorifying\u201d<\/em> examples of Mercedes, HP, Dell<\/strong>, etc.<\/p>\n

There is no telling that you would recognize these brands immediately but have you noticed that they do not reveal anything particular about their brand\u2019s area of expertise.<\/p>\n

So, which one shall I pick<\/strong>?<\/p>\n

Well, that\u2019s a pretty tough question because these brands haven\u2019t used the basics of logo designing<\/a><\/strong>, yet, they are successful.<\/p>\n

Some people like their logo to be creative, some want theirs to be descriptive, and some want it to be completely out of the box.<\/p>\n

To be honest, it\u2019s ultimately your call about which one to go with.<\/p>\n

Still, I would recommend using something similar to your offering when your business is in the initial phase.<\/p>\n

2. Know Your Competition Better.<\/h2>\n

According to a tutorial site named CreativeMarket<\/a>, an effective logo should be uniquely memorable even within your competitors.<\/p>\n

Take inspiration from them to do the necessary research and how they process, but don\u2019t get too much inspired as it can plagiarize your method of functioning.<\/p>\n

Your client can tell you all about it, and you shall try to get a deeper understanding of what the brand needs and, the trendy designs among its competitors as well.<\/p>\n

Grasp anything and everything that comes your way and design something which resembles the same, but it has to be simple and enduring at the same time as well.<\/p>\n

There is a saying in the creative world, and that is, \u201cthere is nothing unique in this world, the universe is interconnected by the ideas and ideas are likely to inspire and affect each other for the same.\u201d<\/em><\/p>\n

The Internet is a cruel place, what you design after days and nights of working might have been already uploaded by someone sitting 1000s of kilometers away without even knowing it.<\/p>\n

So, while researching about the brand, competition and its targeted audience, keep an eye out for the plagiarism as well.<\/p>\n

Still, I would recommend you to be creative, innovative<\/strong> and resourceful<\/strong> while designing it.<\/p>\n

I know it\u2019s tough but here are some of the examples to help you with.<\/p>\n