A digital marketing survival guide for small businesses

Digital Marketing

November 12, 2019

As a business owner, it’s not really easy to establish a small business as a brand. As a small business or start-up, nobody knows about your presence and to improve your presence, you should have a clearly defined business marketing strategy.

As every business wanted to get succeeded online, here are some helpful tips that can turn a small business into a brand. So, let’s start the discussion straight:

Leverage Digital Marketing

Digital Marketing is a great way to utilize technologies to market and sell your products or services on the web. However, there are certain channels and modes are available to market your products or services on the web, each comes under Digital Marketing; such as SEO, SMO, SEM, SMM, Display advertising, and many more.

You can promote your company on the web and turn it as a reputed brand and expand your business rapidly. However, you need an efficient and focused branding strategy to get the most out of it. Stay tuned and navigate below to read each of them.

Competition Analysis and Research

Competition research and analysis is one of the most important prospects of marketing or selling your services on the web. Every business industry is crowded with a lot of companies offering the services similar to yours, just find your closest competitors to analyze and see what they are serving to, what activities they are doing.

Here are some key points to see when doing competition analysis:
  • Checkout their website design and development
  • Checkout the functionalities of the website
  • See their promotional activities and content
  • What kind of promotional graphics and media they are using
  • On what sources or channels they are utilizing for advertisements
  • How they are capturing the contact details of visitors

Figuring out these things will help you understand the various prospects of marketing and selling your products and services. Just utilize the information and make an effective marketing strategy to dominate your competition.

Search Engine Optimization

Once your website is launched, it requires some optimizations to increase its visibility in search results. To get admirable rankings in search engines, it requires outstanding skills and knowledge of SEO. It’s very important to be visible on the first page of Google as most people like clicking the websites listed on the first page of search engine results pages (SERPs).

Create high-quality content for search engines as well as for the audience as Google appreciates it. So it’s recommended to optimize your website for improved visibility in local results along with performing standard SEO activities to added benefits.

Also, if you are not that much sound with an effective SEO strategy, then you can ask for help from a famous Digital Marketing Agency to fulfill your needs.

Go Mobile

Mobile phones are the biggest trend in digital marketing and are an effective marketing strategy for small businesses. People prefer browsing the internet on mobile phones over desktops and laptops. Google prefers to display mobile friendly websites first in the search results, and if you don’t have a mobile friendly website, then it can annoy the browsing experience for the visitors.

People will surely exit from your website if they are facing issues in navigating your website. A responsive website automatically changes the layout to create an appealing user interface to offer an effortless navigation experience. So, make sure to have a responsive business website to catch the eyeballs of the mobile audience.

List your business

For small businesses, citations are a great way to capture leads or to increase traffic on the websites. Marketplaces like Google Business Place, Bing Business, Yahoo Business, and Yellow Pages, etc. are a great way to increase the visibility of your website. Local listings or business listings optimizes the visibility of your website in local search results.

So, create high-quality content and upload great images with a correct business address and contact information to grab the business leads.

Video Content Marketing

Video content is a great way to showcase your creativity to get the eyeballs of the audience. Creating interactive and engaging content for highly recognized platforms such as YouTube, Facebook, Instagram, and Snapchat is a great way to reach customers as well as building brand awareness among your audience.

When creating video content, it’s important to know which platforms you are creating videos. Also, different platforms have a different set of requirements that you need to keep in mind while creating videos. So, make sure to create unique, attractive, and high-quality content for various platforms for branding.

Influencer Marketing

Influencer marketing is one of the great ways to increase your brand awareness on the web to gain fame. If implemented positively, it can change the perception of people towards your brand and create a great impact. It can build your brand awareness, loyalty, increase organic conversions to boost your sales.

Content plays the most vital role in influencer marketing, so it’s important for you to create high-quality content that attracts users.

Social Media

Social Media is a great way of acquiring traffic and business leads to be famous and visible on the web. This should be done from the 1st day or you can even start social media promotion before starting up your business to create some hype or buzz in your audience.

There are a lot of social media platforms are available and you can utilize them to increase your brand visibility. A well prepared social media strategy can even give you great sales and business leads.

If you are not able to create an effective social media strategy for your advertisement, then you can look for help with a famous digital marketing company.

Paid Campaigns

When you don’t want to wait for a long time or looking for instant visibility, then paid campaigns are the best thing to consider. Whether you are running a PPC campaign or boosting your post on Facebook or Twitter; paying for promotion is obviously great to get instant results.

However, a good digital strategy has a budget and platforms like Facebook, Twitter, Google etc has made it really tough to reach your target audience without paid advertisements.

Effective Email Marketing Strategy

Email marketing is always been a great activity to do, you have to do email marketing for the branding of your products or services. You can also use it to increase your conversion and track the success of a campaign by goal conversion tracking options in Google Analytics.

You can build a great list of emails and use it to market and sell your products or services. Your loyal customers or subscribers are the ones who can make a purchase or click to the links mentioned in your emails, and if they liked your products or services, they might share the same within their circle.

Check the progress

One of the best things about digital marketing is, you can measure the progress of the campaign anytime and anywhere. If you are running a campaign for a long time and you want to see how many people have seen your campaign, you can check it out from any analytics tools.

To measure the success of your campaign, choosing the right analytics suite is essential, and then you can collect the user data according to your requirements. After the data collection, just analyse and assess it to make better strategies and business marketing plans and set up goals to achieve them.


Every small business requires digital marketing services to brand their products and services to reach to their target audience. But everything depends upon the strategy, which includes what kind of tools one is going to use, how they use those tools, what you can get from those, and will you measure the success or conversion.

As you know the web is crowded with a lot of competition, so results will take a little extra time, and during that time, you need to work hard and keep patience. But the best thing is, if you implement the right strategy in the right way, you will definitely get great results, and the internet opens new doors of opportunities for you. You can even contact one of the best online marketing agencies to get the job done for you in the right way.

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