What makes content such a crucial part of the web designing process?


July 28, 2021

As web designers, we are frequently tasked with creating and administering website content. It isn’t our responsibility to write it, and it isn’t the client’s either. In many circumstances, a void is created, which is eventually filled with substandard content. By incorporating content creation into the design process done by a website designing company in Delhi, we can avoid disaster. 

Designers tend to concentrate on the aesthetics and usability of their effort when starting a new website project. This implies that content writing is frequently delegated to the customer. Unfortunately, as a result of this decision, the website’s information is delivered late, in the improper format, and in poor quality. It can be difficult to organize content creation during the website design process.

Content is the information that people consume in its most basic form. Words, pictures, video, and audio can all be used to create content. Design is the display of the content, impacting how individuals feel in the moment. It is the tangible substance that people cognitively consume. They’re symbiotic, but they’re also distinct. One prevalent misunderstanding among clients and even designers is that design and substance are the same. 

As a result, determining where the designer’s effort ends becomes extremely difficult. Most site designers will admit that it is just not their duty to develop video content, but they may fall into writing content production as well. This isn’t an issue if the designer has the knowledge and resources to complete this crucial component of the project, but that most designers don’t, and their clients don’t either. The truth is that content and design are two very different things. As a result, it’s critical that content be prioritized alongside visual design as during the web development process.

Why should we include content?

The UX designer’s profession, which is still relatively new, was created to act as a glue connecting form and function, establishing a link between how something looks and how it is used. However, few organizations have the funds to hire a specialized UX designer, thus this task frequently defaults to the web designer, who may be more focused with aesthetics. The client who seeks our advice is primarily concerned in what a website may accomplish for them. As a result, their responsibility is to offer their business goals and expertise to the table. This frequently results in opposition to the requirement for professional content creation. 

How to stitch design and content in your strategies?

1. Organize a workshop for your clients

Spending a few hours on content allows you to figure out what is most vital to the project. It also perceives a team-wide understanding of the importance of content. Ask good, open-ended questions like “what may a visitor desire from the homepage?” to discuss the overarching aims. Who would benefit from this information? Instead of focusing on how things might appear, intentionally redirect the conversation toward messaging and how we intend the guest to feel. To measure and guide their knowledge, ask the team for live comments. While the meeting will generate some good ideas, its main goal is to convince the customer that design and content are two independent deliverables. To take it a step further, you could offer this session as a stand-alone product whereby the client will pay a set cost before ever discussing website design.

2. Couple with a copywriter before time

You may effectively blend their service with yours by incorporating a copywriter into your approach. When producing an estimate for a client, many web developers take the method of itemizing each service. This is a concern since it gives the client an opportunity to ask unhelpful inquiries. Of course, questioning an investment is prudent, but in this situation, it may compel you to justify particular services that are necessary to deliver the entire package. One of the most effective methods to incorporate content creation into your delivery process is to treat it as a non-negotiable phase. Include copywriting as a routine element of the procedure like any other the next occasion you prepare an estimate. To make your website redesign a success, you’ll need a solid content plan.

3. Always opt for original content

You wouldn’t start designing until you had at least some content. It’s tough to bring a component of design to life unless this is anchored in a real-world use case, which placeholder text just doesn’t do. Don’t be tempted to start creating content while you’re designing. I’ve tried that, but the copy tends to get lost in the design process and forgotten. Nobody questions it until it’s ready to launch, at which point this becomes a nightmare to fix. You don’t want to have to retrofit a content strategy halfway through the design phase; instead, start with real content as soon as possible.

4. Learn about the brand

The goal and beliefs of our clients provide a rich source of content that almost all designers only scratch the surface of. Many ideas for content and insights can be discovered here, but it requires taking a step back from the site process to examine the brand. This can be intimidating, but it is often essential in order to determine the project’s basic reasons. The purpose is to convince the client to consider themselves and their clients. Your goal is to turn their reactions into actionable content and design choices. Inquire about any previous customer feedback that your customer may have gotten. Look for questions or complaints that are frequently asked. Acting on part of the business or as yourself, take a research with their customers. Set up a series of video interviews involving their clients. This could add a lot of value towards the project and elevate you to a more important position in the client’s view. Bring a few consumers within your content workshop with the customer to get them involved in the conversation.

5. Help your customer write the content

When the customer has in-house copywriting resources, it will be your role to guide them. Wait till you have actual real material to work with before diving into graphic design. Set a deadline for the client to receive the content. Set up all of the client’s documents as Word documents or Google Drive documents. Ensure that each is represented in the sitemap by a page and, preferably, a wireframe to indicate layout. This provides the client with a framework in which to write. Provide them with templates and limitations to aid in the creation of high-quality material.

Wrapping up

The best web designers understand that composition and user experience are the most important aspects of their work. We act as a conduit between the reader and the information he or she seeks. When dealing with the geopolitics and inclinations of most web design projects, it’s easy to lose sight of this. On the web  as designed by the best web designing company in Delhi, we require greater content, which necessitates investment. As designers, we have the option of supporting expert copywriters or diverting our attention to aesthetics.

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